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For Companies At a Glance
- Tasks: Lead client engagement and drive product adoption in a dynamic payments environment.
- Company: Join Visa, a global leader in payments technology with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of payments and marketing.
- Qualifications: Degree in marketing or related field; experience in B2B product marketing preferred.
- Other info: Collaborative culture with strong emphasis on learning and development.
The predicted salary is between 36000 - 60000 £ per year.
Visa Direct is one of Visa’s fastest-growing capabilities, enabling real-time money movement across the globe. Our Global Product Marketing team plays a critical role in shaping how Visa Direct is positioned, launched, and adopted by clients worldwide. If you’re passionate about payments technology, marketing, and data-driven insights, this is your opportunity to make an impact in a dynamic, global environment.
The Role
We are looking for a Product Marketing & Client Engagement Manager to join the Visa Direct Product Marketing team. This role is ideal for someone with product marketing or related fields who wants to deepen expertise in a global, high-growth payments environment. You’ll manage client engagement activities, working with stakeholders across the organization to drive product adoption and usage. Reporting to a senior member of the team, you will play a key role in connecting product strategy to marketing execution, ensuring our solutions resonate with clients and deliver measurable impact.
What You’ll Do
- Lead client engagement strategy, partnering closely with Product teams to strengthen relationships and deliver value.
- Own and execute client communications programs - including quarterly newsletters, product drop events, and client-product feedback sessions - ensuring consistent, relevant, and impactful engagement.
- Drive strategic initiatives focused on client data and insights, including segmentation, targeting, and development of priority account lists to inform engagement and growth strategies.
- Collaborate on go-to-market plans for product launches, aligning multiple teams to deliver seamless execution and client impact.
- Develop compelling product narratives and value propositions, creating messaging and content tailored to specific audiences and regions.
- Support global and regional teams with marketing materials and research, ensuring findings are shared effectively internally and externally.
- Champion innovation and adaptability, taking ownership of evolving priorities and strategic projects that enhance client experience and strengthen Visa Direct’s market position.
Key Internal Partners
- Global Product Management
- Customer Growth
- Integrated Marketing, Field Marketing
- Sales and Sales Operations
- Corporate Communications
- Analytics and Research teams
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Minimum Qualifications
- Bachelor’s degree in marketing, Business, Economics, or related field
- Experience in B2B product marketing, product management, or related roles
- Excellent stakeholder management skills and ability to influence senior stakeholders with diverse views
- Strong project management skills with attention to detail
- Proven ability to craft positioning, messaging, and content for B2B audiences
- Excellent written and verbal communication skills
- Strong collaborative mindset and eagerness to learn
- Proficiency in Microsoft Office (PowerPoint, Excel)
- Ability to manage multiple tasks and deadlines in a fast‑paced environment across timezones
Preferred Qualifications
- Experience payments or fintech
- Experience working in a matrixed organisation
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Product Marketing Manager employer: Visa Inc.
Contact Detail:
Visa Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Visa or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is a great way to demonstrate your expertise in product marketing and client engagement.
✨Tip Number 3
Prepare for interviews by understanding Visa Direct’s products and market position. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B product marketing and any relevant projects that showcase your skills in stakeholder management and client engagement.
Showcase Your Passion: Let your enthusiasm for payments technology and data-driven insights shine through in your application. We want to see how your passion aligns with our mission at Visa Direct and how you can contribute to our dynamic environment.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out, and ensure your messaging is tailored to resonate with the specific audiences we serve.
Apply Through Our Website: Don’t forget to submit your application through our official website! This ensures that your application gets to the right people and helps us keep track of all candidates effectively.
How to prepare for a job interview at Visa Inc.
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Visa Direct and its role in the payments landscape. Familiarise yourself with their product offerings, recent developments, and how they position themselves against competitors. This knowledge will help you articulate how your skills can contribute to their goals.
✨Showcase Your Stakeholder Management Skills
Prepare examples that highlight your experience in managing diverse stakeholders. Think about times when you influenced senior stakeholders or collaborated across teams. Be ready to discuss how you can strengthen relationships and drive product adoption, as this is key for the role.
✨Demonstrate Your Data-Driven Mindset
Since the role involves client data and insights, come prepared to discuss how you've used data to inform marketing strategies in the past. Share specific examples of segmentation, targeting, or account prioritisation that led to successful outcomes. This will show your analytical skills and strategic thinking.
✨Craft Compelling Narratives
Think about how you would develop messaging and content tailored to different audiences. Prepare a brief pitch for a product narrative that resonates with a specific client segment. This exercise will not only showcase your creativity but also your understanding of effective communication in B2B marketing.