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For Companies At a Glance
- Tasks: Drive demand generation and execute marketing campaigns for Visa Direct.
- Company: Join a leading global payments technology company with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the B2B marketing space and collaborate with diverse teams.
- Qualifications: Bachelor’s degree in Marketing or Business; experience in B2B marketing preferred.
- Other info: Dynamic role with a chance to shape marketing strategies in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
As a Marketing Manager within the European Visa Direct Marketing Team, you will drive demand generation and go-to-market execution. This role focuses on working closely with the sales team, feeding the top of their sales funnel with opportunities generated through strategic campaigns and compelling narratives that resonate with business audiences. You will collaborate cross-functionally with sales, account management and the global and regional marketing teams to ensure alignment and impact.
Key Responsibilities
- Demand Generation: Execute integrated marketing campaigns to drive demand, awareness and adoption of Visa Direct’s solutions. Monitor campaign performance and optimize tactics based on data-driven insights.
- Content Development & Enablement: Partner with content and creative teams to deliver high-quality assets for campaigns and events.
- Cross-Functional Collaboration: Work closely with sales, account management, global and regional marketers to ensure consistent messaging and execution. Coordinate with global teams to adapt strategies for local market needs.
- Market Insights: Gather competitive intelligence and customer feedback to inform positioning and GTM strategies. Track industry trends and incorporate insights into marketing plans.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field, MBA preferred.
- Marketing experience, ideally in B2B or product marketing within payments or financial services.
- Strong understanding of GTM strategy, campaign execution, demand gen and brand awareness.
- Excellent communication and storytelling skills, ability to simplify complex concepts.
- Proficiency in marketing automation tools and CRM platforms, experience with analytics and reporting.
B2B Marketing Manager employer: Visa Inc.
Contact Detail:
Visa Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Visa or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives you a chance to demonstrate your expertise beyond the application.
✨Tip Number 3
Prepare for interviews by researching Visa Direct’s recent campaigns and market strategies. Bring insights to the table; it shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B Marketing Manager role. Highlight your experience in demand generation and campaign execution, and don’t forget to sprinkle in some of those storytelling skills we love!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing and how your background aligns with our goals at Visa Direct. Keep it engaging and relevant!
Showcase Your Data Skills: Since we’re all about data-driven insights, make sure to mention any experience you have with analytics and reporting. We want to see how you’ve used data to optimise campaigns in the past!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Visa Inc.
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns in the B2B space, especially those related to payments or financial services. Be ready to discuss how you would execute integrated marketing campaigns for Visa Direct and what strategies you think would resonate with business audiences.
✨Showcase Your Collaboration Skills
This role requires a lot of cross-functional collaboration. Prepare examples from your past experiences where you successfully worked with sales, account management, or creative teams. Highlight how you ensured consistent messaging and execution across different departments.
✨Data-Driven Insights Matter
Familiarise yourself with key metrics that drive demand generation and campaign performance. Be prepared to discuss how you’ve used data to optimise marketing tactics in previous roles. This will show that you can make informed decisions based on analytics.
✨Master the Art of Storytelling
Since excellent communication and storytelling skills are crucial for this position, practice simplifying complex concepts into compelling narratives. Think about how you can convey Visa Direct’s value proposition in a way that resonates with potential clients and aligns with their needs.
