At a Glance
- Tasks: Drive marketing strategies and create compelling content for Postman's API platform.
- Company: Join Postman, the leading API platform used by millions globally.
- Benefits: Enjoy flexible schedules, full medical coverage, wellness programs, and team-building events.
- Other info: Work in a fun, inclusive culture that values your growth and well-being.
- Why this job: Make an impact in a fast-growing team and shape the future of API marketing.
- Qualifications: 8+ years in product marketing with strong storytelling and technical skills.
The predicted salary is between 80000 - 100000 £ per year.
Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API‑first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.
We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization.
As a Principal Product Marketing Manager, you will have the opportunity to join our fast growing EMEA team and drive the marketing and go-to-market strategy for industry leading services. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in [London/Berlin/Paris] only.
What You’ll Do
- Act as the regional voice of the market.
- Provide feedback to global product marketing and product teams on regional customer needs, competitive dynamics, and messaging effectiveness.
- Ensure Postman’s positioning resonates with developer and enterprise audiences across Europe.
- Enable effective sales engagement.
- Review and refine presentations, demo narratives, and technical talks used in regional customer engagements.
- Support regional teams with messaging and positioning tailored to EMEA audiences.
- Create follow-up programs and workflows (for example, automated post-event engagement sequences) that help convert interest into pipeline.
- Support regional storytelling and press moments.
- Work with product marketing, communications and leadership to identify opportunities for regional PR and thought leadership.
- Help translate product innovation and customer success stories into regionally relevant narratives.
- Drive regional pipeline and adoption.
- Partner with regional sales and marketing teams to design programs that generate pipeline and accelerate deals across EMEA.
- Support strategic account initiatives including account-based marketing (ABM) programs for priority enterprise segments.
- Help shape campaigns and messaging that resonate with regional industries such as financial services, telecom, and technology.
- Lead regional events and field marketing initiatives.
- Partner with field marketing to plan and execute regional events, conferences, and executive engagements.
- Help determine which events Postman should invest in across EMEA.
- Support event execution including messaging, speaker preparation, staffing strategy, and follow-up programs.
- Develop supporting assets such as event landing pages, talk tracks, and demo narratives.
What Success Looks Like
- Regional campaigns and events consistently generate qualified pipeline.
- Sales teams have clear, effective messaging tailored to regional customers.
- Postman’s presence at key industry events across EMEA grows in influence.
- Regional insights shape global product marketing strategy.
About You
- 8+ years of experience in product marketing, field marketing, or developer-focused marketing roles.
- Experience working with enterprise software or developer platforms.
- Comfortable operating across multiple functions including marketing, sales, product, and communications.
- Strong storytelling skills and the ability to translate technical concepts into compelling narratives.
- Experience supporting field events, campaigns, or ABM programs.
- Ability to work in a fast-moving environment with a high degree of autonomy.
What Else?
In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves.
Equal opportunity
Postman is an Equal Employment Opportunity and Affiliated Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
