At a Glance
- Tasks: Lead innovative digital marketing campaigns to enhance mental health services.
- Company: Join Psychiatry UK, the leading provider of digital psychiatry services.
- Benefits: Enjoy a competitive salary, remote work, and wellness perks.
- Other info: Flexible remote role with opportunities for career growth and collaboration.
- Why this job: Make a real impact in mental health while developing your marketing skills.
- Qualifications: Experience in digital campaign management and strong analytical skills required.
The predicted salary is between 65000 - 65000 £ per year.
Reporting to: Head of Marketing and Propositions
Remuneration: up to £65,000 per annum, depending on experience. Plus £1000 working from home allowance
Contract Type: Permanent/Full time - 40 hours per week
Location: Home-based/various UK meeting locations as required
Closing Date for applications: Monday 17th August 2026
About Us: Psychiatry UK is the UK’s leading provider of digital psychiatry services, working both privately and with the NHS to support children, teenagers and adults with expert, patient-centred care. A career with Psychiatry UK allows you to expand your knowledge, enhance your skills, and gain valuable life experience—all while enjoying the flexibility of a remote full‑time role. As part of a leading online mental health service, you'll collaborate with innovative, forward‑thinking professionals in a dynamic, multidisciplinary team committed to making a real difference.
The Digital Delivery Marketing Lead will lead the development, delivery, and optimisation of integrated marketing campaigns that drive awareness, consideration, and patient acquisition across Psychiatry UK’s growing portfolio of digital mental health services, including ADHD, Autism Spectrum Disorder (ASD), General Adult Psychiatry, and future service offerings. The post holder will take ownership of the end-to-end performance of paid and organic digital acquisition channels, developing channel strategy, managing budgets, delivering campaigns, and continually optimising performance to ensure marketing investment generates measurable growth in patient and partner acquisition. This is a hands‑on, commercially focused role requiring a balance of strategic thinking and operational delivery.
The successful candidate will be equally comfortable shaping marketing strategy, building and optimising campaigns, analysing performance data, and presenting clear, actionable insights to stakeholders to support informed decision‑making and continuous improvement. This is a home‑based role (applicants must reside in the UK), though occasional travel may be required for face‑to‑face meetings at various locations within the UK.
As our Digital Delivery Marketing Lead, you will:
- Own delivery and performance of paid digital channels (Google Ads Search, Performance Max, paid social), including campaign structure, budget allocation, and bid strategy
- Monitor and report on CPA, conversion rate, and channel efficiency, making data‑led recommendations on budget reallocation between channels
- Manage day‑to‑day optimisation of live campaigns, including A/B testing of creative, landing pages, and targeting
- Build and maintain reporting dashboards and performance decks for senior stakeholders, translating channel data into clear commercial narratives
- Work closely with Business Development, partnerships, and clinical operations teams to align digital campaigns with pipeline priorities (e.g. PMI, occupational health, NHS RTC pathways)
- Manage relationships with any external media agencies or freelance specialists, holding them to performance targets
- Ensure all campaign landing pages and user journeys are compliant with healthcare marketing standards, CQC expectations, and UK GDPR
- Support wider marketing operations, including tracking/analytics implementation (GA4, conversion tracking) and marketing tech stack management
- Present performance updates and strategic recommendations to leadership on a regular cadence
- Manage the Psychiatry-UK website and be responsible for making all changes and optimisations to the website
- Responsible for the delivery of a new website, highly optimised for SEO and GEO. Adept at running a small project team to deliver this project
To succeed as our Digital Delivery Marketing Lead:
You’ll be a confident and collaborative marketing professional with excellent stakeholder management skills and the ability to build strong relationships across a range of audiences, including senior leaders. You will be comfortable working independently in a fully remote environment, using strong analytical thinking to interpret data, identify opportunities, and communicate insights clearly to both technical and non‑technical stakeholders.
Essential Qualifications, Skills and Experience:
- Proven experience in campaign management across digital and event channels.
- A proven track record of delivering and optimising paid digital campaigns, ideally including Google Ads (Search and Performance Max) with significant budget responsibility
- Strong analytical capability, with experience using metrics such as CPA, ROAS and conversion data to inform decision‑making and optimise performance
- Experience producing clear, insightful marketing reports for a range of stakeholders
- Experience working within a healthcare, regulated, or another compliance‑sensitive environment
- Proficiency with GA4, Google Ads Editor/API, and standard marketing reporting tools
- Experience managing websites, including creating, updating and maintaining web content
Desirable Qualifications, Skills and Experience:
- Experience of PMI, NHS or B2B2C partnership marketing
- Previous experience working within a digital agency
- Experience in digital mental health or healthcare marketing
- Understanding of the UK mental health landscape and patient needs
- Experience of working within an agency environment would be desirable
Psychiatry UK: Supporting You
We want you to enjoy your work while feeling healthy, happy, and appreciated. That’s why we’ve created a benefits package designed with you in mind. You’ll have access to a range of wellbeing perks, including a Health Cash Plan, Well Hub Subscription, access to an Employee Assistance Programme, Annual Volunteering Day, Enhanced Sickness and Family Leave pay, Length of Service Bonus, Work from Home allowance and Pension options. At Psychiatry UK, we care about what matters to you.
Recruitment Process
At Psychiatry UK, we are committed to creating an inclusive and accessible recruitment process. Our process includes:
- Application
- Profile review
- Screening conversation
- Competency based interview(s)
If at any point you require any reasonable adjustments - such as additional time, assistive technology, or an alternative format for materials - please let us know. We are happy to accommodate your needs to ensure you have a fair and comfortable experience. Please feel free to reach out to us at to discuss any adjustments that would support you.
Digital Delivery Marketing Lead employer: Visa Hunt
Gartner is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. With a strong emphasis on employee growth, you will have access to mentorship opportunities and resources to advance your career while working in a hybrid model that promotes work-life balance. Located in a vibrant market, Gartner offers the unique advantage of engaging with top executives globally, making your contributions impactful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Delivery Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visa Hunt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visa Hunt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visa Hunt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visa Hunt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Delivery Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visa Hunt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visa Hunt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visa Hunt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visa Hunt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visa Hunt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visa Hunt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
