At a Glance
- Tasks: Lead exciting brand campaigns and activations for the Visa Cash App Racing Bulls F1 Team.
- Company: Join a dynamic team at the forefront of Formula 1 innovation.
- Benefits: Enjoy a competitive salary, bonus scheme, free food, private healthcare, and more.
- Other info: Opportunity for international travel and collaboration with top creative talents.
- Why this job: Make a real impact in the fast-paced world of F1 while growing your career.
- Qualifications: Experience in brand campaigns, strong project management skills, and a passion for youth culture.
The predicted salary is between 60000 - 75000 £ per year.
Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams. Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment. Sounds exciting, doesn't it? Don't miss your chance to make an impact!
The role is responsible for bringing to life the brand and campaign strategy for the team. This will help to ensure that we are building the team and brand to stand alone and grow its audience and fan base. You will build and bring to life the identity of the team, delivering on partner requirements while holding true to the core brand values. You will also be responsible for creating brand & team identity, supporting expansion of fan base and increasing fan affiliation, and supporting the implementation of brand positioning/identity. You will build a thorough understanding of what delights our current and potential fans, prepare strategic campaign briefs, and work closely with agencies and functional leads to develop innovative campaign propositions that cut through and convert interest into fandom.
The opportunity is for a 13-month fixed-term maternity cover contract.
Brand Strategy, Campaigns & Activations- Support the continued development and evolution of the VCARB brand strategy across key brand pillars and cultural initiatives.
- Lead the planning, development and delivery of brand campaigns, partnerships, events and activations from concept through to execution.
- Translate strategic objectives into engaging brand experiences that strengthen the VCARB brand globally.
- Develop campaign plans, project timelines and delivery frameworks to ensure successful execution across multiple initiatives.
- Support the delivery of major seasonal moments including special liveries, apparel launches, hospitality experiences, race activations and global events.
- Identify opportunities for the brand through emerging trends across fashion, music, art, sport and youth culture.
- Develop campaign strategies and creative briefs informed by audience insight, cultural trends and business objectives, translating opportunities into compelling brand campaigns and experiences.
- Champion the VCARB brand across all touchpoints, ensuring campaigns, partnerships and experiences consistently reflect the team's positioning, tone of voice and creative ambition.
- Proactively identify and develop new campaign concepts, cultural platforms and partnership opportunities that strengthen the VCARB brand beyond Formula One and drive continued innovation.
- Assist with the development of the annual Brand & Marketing roadmap, bringing together priorities across Brand, Communications, Digital, Content, Fan Engagement, Partnerships and Commercial.
- Define key campaign moments, launches and cultural initiatives across the season to create a cohesive annual marketing plan.
- Act as the central point of coordination across marketing functions, maintaining alignment and evolving plans as business priorities shift throughout the season.
- Ensure all brand activity contributes to a connected, strategically planned marketing calendar rather than standalone campaigns.
- Lead multiple projects simultaneously, ensuring work is delivered on time, within budget and to the highest standard.
- Work closely with Brand Design, Commercial, Marketing, Communications, Digital and wider business functions to deliver integrated campaigns.
- Manage relationships with creative agencies, production partners, suppliers and freelancers throughout the lifecycle of each project.
- Coordinate internal stakeholders, manage approvals and maintain clear communication across multiple workstreams.
- Support the sourcing and management of talent, creators, artists and collaborators where required.
- Confidently challenge briefs, contribute strategic thinking and help push ideas beyond the expected.
- Own project timelines, budgets and delivery plans across multiple campaigns and activations.
- Coordinate production logistics for events, launches, campaigns and experiential activity.
- Ensure every activation reflects the quality, ambition and creative standards of the VCARB brand.
- Maintain organised project documentation and processes to support efficient team operations.
- Represent Visa Cash App Racing Bulls professionally with partners, suppliers and stakeholders at all times.
- Travel internationally to support race events, launches and key brand activations where required.
Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:
- Bonus Scheme
- Free daily food allowance
- Private Healthcare
- Pension Scheme
- Employee Assistance Program
- Life insurance
- Car Scheme
- Gym
- And many more
- Proven experience delivering brand campaigns, activations or events for a leading brand, agency or rights holder.
- Strong strategic thinking with the ability to develop ideas and turn them into outstanding execution.
- Excellent project management skills with experience leading multiple complex workstreams simultaneously.
- Experience managing external agencies, suppliers and production partners.
- Strong stakeholder management and communication skills, with confidence working across all levels of a business.
- Commercial awareness and an understanding of how brand activity supports wider business objectives.
- Excellent organisational skills and exceptional attention to detail.
- Ability to thrive in a fast-paced, constantly evolving environment while managing changing priorities.
- A proactive, solutions-focused mindset with the confidence to challenge briefs and drive projects forward.
- Genuine passion for Formula One, sport, fashion, music or youth culture, with an understanding of how they intersect.
- Willingness to travel internationally as required.
- Experience managing global brand partnerships or sponsorship activations.
- Experience working with talent, creators, artists or influencers.
- Experience delivering large-scale live events or experiential marketing campaigns.
- Understanding of creative production across print, digital and social.
- Working knowledge of Adobe Creative Suite, Figma or presentation design.
- Experience within Formula One, motorsport, sport, entertainment or lifestyle brands.
Senior Brand Campaign & Activation Manager (Fixed-Term Contract) employer: Visa Cash App RB F1 Team
Joining the Visa Cash App Racing Bulls F1 Team in Milton Keynes means becoming part of a dynamic and innovative environment where your contributions truly matter. With a strong focus on employee development, we offer extensive growth opportunities alongside a competitive benefits package that includes a bonus scheme and private healthcare. Our collaborative work culture fosters creativity and teamwork, making it an exciting place for HR professionals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Campaign & Activation Manager (Fixed-Term Contract)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand Campaign & Activation Manager (Fixed-Term Contract)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Visa Cash App RB F1 Team from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Visa Cash App RB F1 Team specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Visa Cash App RB F1 Team
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Visa Cash App RB F1 Team, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Visa Cash App RB F1 Team you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Visa Cash App RB F1 Team that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Visa Cash App RB F1 Team, so think on your feet and don't hesitate to showcase your creativity!
