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- Tasks: Manage and optimise paid media campaigns across Google, Meta, and LinkedIn.
- Company: Dynamic agency focused on B2B event services in the UK and US.
- Benefits: Competitive salary, performance incentives, remote flexibility, and professional development.
- Why this job: Make a real impact on client growth while leveraging cutting-edge AI tools.
- Qualifications: Experience with Google Ads, Meta Ads, and LinkedIn Ads; strong analytical skills.
- Other info: Join a collaborative team dedicated to continuous improvement and excellence.
The predicted salary is between 36000 - 60000 £ per year.
The company is a growth partner for B2B event services companies in the UK and United States. They are building a specialized agency that combines paid advertising, SEO, content, marketing automation, and AI. They are looking for a proactive, strategic Paid Media Buyer who doesn’t just manage campaigns—they find opportunities, solve problems, and drive client growth. This role involves managing Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and LinkedIn Ads for B2B event services clients. This is not a "butt on a seat" role; the focus is on delivering performance while identifying and facilitating scaling opportunities.
Key Responsibilities:
- Campaign Management: Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
- Strategic Growth: Proactively identify monthly scaling opportunities for client ad spend that align with business goals.
- Data-Driven Recommendations: Prepare presentation-ready data and analysis to support the case for scaling client ad accounts.
- Funnel & Conversion Excellence: Work on funnel pages, lead magnets, and conversion optimization initiatives, while managing robust conversion tracking and attribution systems.
- AI Integration: Leverage AI tools for campaign planning, creative development, strategic analysis, forecasting, and presentation creation.
- Upsell Facilitation: Present scaling opportunities to the leadership team with supporting data and assist with client-facing presentations.
- Continuous Improvement: Stay current with platform updates, industry trends, and emerging paid advertising strategies.
Requirements
The ideal candidate is a proactive problem-solver who takes initiative and owns outcomes.
Essential Skills & Experience:
- Hands-on Experience: Proven experience managing Google Ads, including Search, Performance Max, and Demand Gen campaigns.
- Platform Expertise: Demonstrated expertise with Meta Ads and LinkedIn Ads platforms.
- Technical Knowledge: Strong understanding of conversion tracking, attribution modeling, and analytics.
- AI Proficiency: Proficiency in using AI tools to enhance campaign planning and strategic analysis.
- Data Analysis: Excellent skills in translating metrics into actionable recommendations and creating business cases for budget scaling.
Essential Qualities:
- Highly Organized: Ability to manage multiple client accounts with precision and attention to detail.
- Growth-Minded: Hungry for knowledge and committed to continuous improvement.
- Excellence-Oriented: Takes pride in delivering exceptional work and outstanding customer service.
Benefits:
- Competitive Pay: A competitive base salary.
- Performance Incentives: Incentives for successfully facilitated client upsells and budget increases.
- Scaling Bonuses: Bonuses tied specifically to scaling opportunities that convert to increased client ad spend.
- Professional Growth: Investment in professional development and training.
- Work Environment: Remote flexibility with a collaborative team environment.
- Impact: The opportunity to make a real impact on client growth within a high-value niche.
Paid Media Buyer employer: VirtuHire
Contact Detail:
VirtuHire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Buyer
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn and let them know you're on the lookout for a Paid Media Buyer role. A personal connection can often lead to opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, data analysis, and results. When you get the chance to chat with potential employers, having tangible evidence of your success can really set you apart.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in paid media and AI tools. Being knowledgeable about what's hot in the industry will not only impress interviewers but also help you identify scaling opportunities during discussions.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight how your proactive approach and problem-solving skills align with our mission to drive client growth.
We think you need these skills to ace Paid Media Buyer
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you proactively identify opportunities and solve problems, so share specific examples of how you've done this in past roles.
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Include any relevant metrics or results from previous campaigns that demonstrate your ability to drive performance and make data-driven decisions.
Tailor Your Application: Make your application stand out by tailoring it to our job description. Use the same language we use, and align your experiences with the key responsibilities and skills we're looking for. This shows us you really understand what we need.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us!
How to prepare for a job interview at VirtuHire
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Meta Ads, and LinkedIn Ads. Brush up on the latest features and updates for each platform, as this will show your proactive approach and readiness to manage campaigns effectively.
✨Prepare Data-Driven Insights
Come armed with examples of how you've used data to drive decisions in past roles. Be ready to discuss specific metrics and how they led to successful scaling opportunities. This will demonstrate your analytical skills and strategic mindset.
✨Showcase Your Problem-Solving Skills
Think of a few scenarios where you identified a problem in a campaign and how you resolved it. Highlight your ability to find opportunities and drive growth, as this aligns perfectly with what they’re looking for in a candidate.
✨Emphasise Continuous Learning
Talk about how you stay updated with industry trends and emerging strategies. Mention any recent courses or certifications you’ve completed, especially those related to AI tools, as this shows your commitment to professional growth and excellence.
