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- Tasks: Manage and optimise digital campaigns across platforms like Google, Meta, TikTok, and more.
- Company: Join a dynamic team in a fully remote role focused on digital marketing.
- Benefits: Enjoy flexible working hours, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the digital marketing world while working with innovative tools and strategies.
- Qualifications: 5+ years in digital marketing with expertise in PPC, GTM, and GA4.
- Other info: Ideal for those passionate about digital marketing and eager to learn in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly experienced and passionate Digital Marketing Specialist to manage, optimize, and report on various digital campaigns. This role is crucial for supporting the current client base and contributing to new business initiatives. If you are someone who lives and breathes digital marketing and is eager to apply their expertise in a small, agile team, this may be the perfect opportunity for you.
Key Responsibilities
- Campaign Management: Build, optimize, and manage digital campaigns across multiple platforms including Google, Meta, TikTok, Snapchat, Twitter, and LinkedIn.
- Content & Creative Strategy: Write compelling copy lines and copy documents. Advise on optimal image and video creative for ads to drive the best results.
- Tracking & Analytics: Implement and manage tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Performance Optimization: Analyze campaign performance, identify areas for improvement, and proactively amend strategies to maximize results.
- Reporting: Build weekly reporting decks for client meetings, discussing campaign details and optimization efforts.
- Website Analysis (Bonus): Ability to analyze user journeys on client websites, identify conversion roadblocks, and advise on improvements (e.g., heat maps, form optimization, website structure).
Qualifications
- Minimum 5 years of experience working in the digital landscape.
- In-depth understanding of Google PPC, including ad building and campaign optimization.
- Proficiency in building and optimizing Meta, TikTok, and Snapchat campaigns.
- Expertise in Google Tag Manager (GTM) for building tags and triggers.
- Strong knowledge of Google Analytics 4 (GA4) for reporting, conversion tracking, and custom report building.
- Ability to connect campaigns to websites, understanding all touchpoints from ad impression to website conversion.
Desired Attributes & Bonus Skills
- AI Knowledge: Familiarity with AI tools and applications in digital marketing.
- Background: Experience working in an agency environment or within the e-commerce sector.
Digital Marketing Specialist - UK hours (Fully Remote) in London employer: VirtuHire
Contact Detail:
VirtuHire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - UK hours (Fully Remote) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Digital Marketing Specialist role. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital campaigns, analytics reports, and creative strategies. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you've optimised campaigns in the past and how you can apply that knowledge to their specific needs. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing passionate candidates who are eager to join our agile team. Make sure to tailor your application to highlight your experience with Google PPC, Meta, and all those platforms we work with.
We think you need these skills to ace Digital Marketing Specialist - UK hours (Fully Remote) in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you live and breathe this stuff, so share your experiences and what excites you about the role!
Tailor Your Content: Make sure to customise your application to highlight your relevant skills and experiences. We’re looking for someone who can manage campaigns across various platforms, so mention specific examples of your work with Google, Meta, TikTok, and others.
Be Data-Driven: Since tracking and analytics are key parts of the role, include any experience you have with Google Tag Manager and Google Analytics. Show us how you've used data to optimise campaigns and drive results in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at VirtuHire
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your experience with Google PPC, Meta, TikTok, and Snapchat campaigns. Show them you’re not just familiar with these platforms but that you can also provide insights on how to optimise campaigns effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with Google Tag Manager and Google Analytics 4. Bring examples of how you've used these tools to track performance and make data-driven decisions. They’ll want to see that you can analyse campaign performance and suggest improvements.
✨Bring Your Creative A-Game
Since the role involves content and creative strategy, be ready to share examples of compelling copy you've written or successful ad creatives you've developed. Discuss your thought process behind choosing specific images or videos for campaigns and how they contributed to success.
✨Prepare for Real-World Scenarios
Think of potential challenges you might face in this role, like conversion roadblocks on client websites. Be prepared to discuss how you would analyse user journeys and suggest improvements. This shows you can think critically and apply your knowledge practically.