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- Tasks: Lead the strategic direction of Amazon Ads and drive innovative testing.
- Company: Join a dynamic team focused on e-commerce advertising excellence.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the future of advertising.
- Why this job: Make a real impact in the fast-paced world of Amazon Advertising.
- Qualifications: 4+ years in Amazon Ads with strong analytical and strategic skills.
- Other info: Opportunity for leadership as the function grows.
The predicted salary is between 36000 - 60000 £ per year.
Our client in the UK is looking for an experienced and commercially driven Amazon Advertising Strategist to shape and lead the strategic direction of our Amazon Ads function. This is a strategy-first role. You will own the roadmap, define testing priorities and drive structured experimentation across Amazon Advertising. Our Ads Maintenance Team executes and you will design the frameworks, testing plans and optimisation direction that scale performance. You will ensure we stay ahead across AMC (Amazon Marketing Cloud), audience strategy, emerging ad formats and automation, delivering measurable improvements in revenue, efficiency and contribution. The focus is on strategy, innovation and performance impact. As the function grows, there is clear potential to step into a broader leadership role. This role suits someone who combines deep platform expertise with strong commercial judgement and a disciplined testing mindset.
Key Responsibilities
- Amazon Ads Strategy: Own and evolve the overall Amazon Ads strategy across SP, SB and SD. Develop and implement advanced audience strategies, including AMC-driven targeting. Build a clear PPC roadmap aligned to revenue and contribution targets. Partner with the Ads Maintenance Team to translate strategy into scalable execution.
- Innovation & Testing: Stay ahead of Amazon Ads updates and new capabilities. Lead structured testing across AMC, dayparting, SP video and AI workflows. Set clear hypotheses, measure results and scale winning strategies. Drive automation and process improvements to increase efficiency.
- Performance: Improve ACOS, TACOS and overall contribution. Translate data into clear commercial insights. Present results, impact and next steps to stakeholders.
4+ years managing Amazon Ads for e-commerce brands (in-house or agency). Deep expertise across SP, SB and SD. Highly confident in Amazon Advertising Console. Experience developing structured PPC strategy - not just running campaigns. Strong analytical capability and commercial judgement. Exposure to AMC preferred (or strong capability to own and develop it). Clear communicator who can confidently explain and defend strategy. Experience with PowerBI (preferred but not essential).
Mindset: Commercial and ambitious. Structured and data-led. Curious about new Amazon Ads developments. Comfortable operating autonomously and raising standards.
Amazon Advertising Strategist employer: VirtuHire
Contact Detail:
VirtuHire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Amazon Advertising Strategist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your Amazon Ads successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to Amazon Advertising. We want you to feel confident and ready to impress!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you're serious about joining the team.
We think you need these skills to ace Amazon Advertising Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Amazon Ads. We want to see how your skills align with the role, so don’t hold back on showcasing your expertise in SP, SB, and SD.
Showcase Your Strategy Skills: This role is all about strategy, so be sure to include examples of how you've developed and implemented successful PPC strategies in the past. We love seeing a disciplined testing mindset in action!
Be Data-Driven: Since performance is key, include metrics and results from your previous roles that demonstrate your ability to improve ACOS and TACOS. We’re looking for clear commercial insights, so make those numbers pop!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at VirtuHire
✨Know Your Amazon Ads Inside Out
Make sure you brush up on your knowledge of Amazon Advertising, especially the different ad types like SP, SB, and SD. Be ready to discuss how you've managed campaigns in the past and how you can apply that experience to shape a strategic direction for the company.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by discussing specific examples where you've translated data into actionable insights. Think about how you've improved ACOS or TACOS in previous roles and be ready to share those success stories.
✨Be Ready to Discuss Innovation
Since this role focuses on innovation and testing, come prepared with ideas on how to implement structured testing and automation in Amazon Ads. Share your thoughts on the latest updates and how they could impact strategy, showing that you're not just reactive but proactive.
✨Communicate Clearly and Confidently
Practice explaining your strategies and decisions clearly, as you'll need to present results and next steps to stakeholders. Being able to defend your approach with confidence will show that you have the commercial judgement needed for this role.