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- Tasks: Create and manage engaging social media content for a luxury pet brand.
- Company: Join a dynamic team at Virtue Vets, redefining pet care.
- Benefits: Work closely with leadership, enjoy career growth, and influence brand success.
- Other info: Be part of a passionate team and immerse yourself in the pet care industry.
- Why this job: Make a real impact in a high-autonomy role while showcasing your creativity.
- Qualifications: Previous experience in social media management for premium brands is essential.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking an ambitious, highly organised, and aesthetically driven Social Media Manager to own and execute our social media strategy. This is a hands‑on, high‑impact role. You will translate the Virtue Vets brand into consistently exceptional social media content across digital platforms. You will work directly with the CMO and marketing team in a high‑autonomy role, with exposure to all aspects of building a modern luxury brand. Being a pet owner is a major plus. You must immerse yourself in the business and understand how vet clinics operate and why we are different.
Prior Experience
You must have held an SMM role before at a premium direct‑to‑consumer business: high‑end gyms, spas, aesthetic clinics, hospitality, hotels, luxury goods and experiences.
Key Responsibilities
- Strategy and Planning – develop and implement social media strategies that align with company goals, including setting up content calendars.
- Content Creation & Editing – create, edit, and publish daily content, including text, images, and videos (Instagram, YouTube, Facebook, TikTok, LinkedIn). You must make your own covers, captions and subtitles.
- Community Management – engage with followers by replying to comments, messages, and mentions to foster relationships and handle customer service.
- Analytics & Reporting – track key performance metrics (ROI, engagement rates, reach) to analyze campaign performance and adjust strategies.
- Trend Monitoring & Strategy Adjustment – stay up to date with the latest social media trends, platform updates and viral content, adapting the brand's approach accordingly.
- Paid Social Advertising – often manage paid ad campaigns (e.g., Meta Ads, LinkedIn Ads) to increase reach and conversions.
- Brand Protection – maintain consistent brand identity (branding, tone) across all platforms to ensure a positive brand image.
- Events – actively participate in marketing events capturing content.
Skills & Tools
- Tools – scheduling and monitoring platforms.
- Content Creation – proficiency in graphic design tools (Canva, Adobe, Figma), video editing apps (CapCut, Premiere) and copywriting.
- Skills – strong communication, creativity, analytical skills and adaptability to new trends.
Benefits
- Work directly with the Founder and CMO in a high‑impact, high‑autonomy role.
- Exposure to all aspects of building a premium, category‑defining brand.
- Join a high‑performing, ambitious team.
- Direct influence on clients and business growth.
- Significant career progression as we scale.
Social Media Manager in Birtley employer: Virtue Vets
Contact Detail:
Virtue Vets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Birtley
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the kind of content you’d create for us. Show off your creativity and understanding of brand identity!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or attend events related to social media and marketing. The more people you know, the better your chances of landing that dream role with us.
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best work, including content calendars, graphics, and analytics reports. We want to see how you’ve driven engagement and built communities in your previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and brand journey.
We think you need these skills to ace Social Media Manager in Birtley
Some tips for your application 🫡
Show Your Passion: When applying, let your love for social media and pets shine through! Share examples of your previous work that highlight your creativity and how you've successfully engaged audiences in the past.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you align with our vision and values!
Be Authentic: Don’t be afraid to show your personality in your application. We’re looking for someone who can embody our brand, so let us see the real you and how you would fit into our team!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Virtue Vets
✨Know the Brand Inside Out
Before your interview, dive deep into Virtue Vets' brand values and mission. Understand what sets them apart in the pet care industry. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best social media campaigns. Include examples of content you've created, such as graphics, videos, and captions. Be ready to discuss your creative process and how you adapt to different platforms.
✨Be Ready to Discuss Analytics
Since tracking performance metrics is key for this role, brush up on your analytical skills. Be prepared to talk about how you've used data to inform your strategies in previous roles and how you measure success.
✨Engage with Their Community
Familiarise yourself with Virtue Vets' social media presence. Engage with their posts and understand their community dynamics. This will give you insights into their audience and help you discuss how you would enhance community management during the interview.