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- Tasks: Engage with online communities to build brand trust and support dog owners seeking solutions.
- Company: PAWD Drinks, a DTC brand focused on dog health and nutrition.
- Benefits: Flexible hours, remote work, and the chance to make a real difference for anxious dogs.
- Why this job: Join a mission-driven team and help dog owners find effective solutions for their pets.
- Qualifications: Strong writing skills, emotional intelligence, and a passion for pet health.
- Other info: Opportunity for growth in a supportive and innovative environment.
The predicted salary is between 24000 - 36000 ÂŁ per year.
Location: UK-based DTC brand (Global audience)
Industry: Dog Health & Nutrition (Anxiety-focused supplements)
ABOUT THE BRAND
PAWD Drinks is a direct-to-consumer dog supplement brand focused on supporting anxious, reactive, and stressed dogs through science‑backed liquid and powdered formulations. The brand operates in a high‑trust category where recommendations, lived experience, and community validation outperform traditional advertising, particularly at the decision stage. This role exists to embed PAWD naturally into trusted conversations where dog owners are actively seeking solutions.
PURPOSE OF THE ROLE
To support long‑term brand discovery, trust‑building, and customer acquisition by participating in high‑intent online communities (Reddit, forums, Facebook groups), complementing paid Meta activity and helping reduce blended CAC over time. This is:
- NOT salesy outreach
- NOT spam or posting links everywhere
- NOT short‑term performance marketing
It is a slow‑burn, compounding acquisition channel.
STRATEGIC OBJECTIVES
- Support reduction of blended CAC from ~ÂŁ45 toward ~ÂŁ35
- Establish PAWD as a trusted voice in dog anxiety and nutrition discussions
- Drive warm, high‑intent traffic alongside Meta
- Increase search and AI (ChatGPT) visibility through earned community presence
- Build long‑term discovery that compounds over time
CORE RESPONSIBILITIES
Community Research & Thread Identification
- Identify and monitor high‑intent communities and threads, including:
- Reddit (dog anxiety, reactive dogs, dog nutrition subreddits)
- Facebook groups
- Selected dog health and training forums
- Asking for product recommendations
- Describing anxious or reactive dogs
- Seeking solutions or alternatives
Advice‑First Community Commenting (Primary Task)
- Participate in discussions using a non‑branded, human tone
- Comment as a helpful dog owner, not a marketer
- Share:
- Personal‑style experiences
- Advice‑led responses
- Soft references to PAWD Drinks only where appropriate
Example approach: “We had similar issues with our dog and found a calming supplement helped alongside training…” NOT: “Buy this product now”
Brand Seeding & Trust Building
- Gradually and subtly introduce PAWD as:
- A credible option
- A helpful solution
- Part of a wider advice‑based response
Search & AI Discovery Support
- Contribute high‑quality, advice‑led content in public forums
- Understand that:
- Reddit and forums rank highly on Google
- AI tools (e.g., ChatGPT) learn from trusted public discussions
- Associating PAWD with expert nutrition conversations
- Increasing likelihood of being referenced in AI‑generated answers over time
Tracking & Reporting
- Track:
- Communities engaged
- Threads commented on
- Brand mentions
- Early conversion signals
- End‑of‑day or weekly reports
- Insights on what messaging and communities perform best
PHASED EXECUTION PLAN
Month 1: Foundation
- Identify and map high‑intent communities
- Establish credible presence
- Test tone, messaging, and engagement style
- Begin tracking clicks and early conversions
Outcome: Learning, warm traffic, trust signals
Month 2: Optimisation
- Double down on highest‑performing threads
- Refine messaging based on results
- Increase consistency in top communities
Projected Outcome (per client model):
- 600–1,200 warm visitors
- 10–20% conversion rate
- 60–120 incremental customers
- Contribution toward blended CAC reduction
REQUIRED SKILLS & PROFILE
Must‑Have
- Strong written English (natural, conversational, trustworthy)
- High emotional intelligence and discretion
- Ability to blend into communities authentically
- Research‑oriented and detail‑focused
- Comfortable working independently
Preferred
- Experience with:
- Reddit and online forums
- Community moderation or outreach
- Brand advocacy or trust‑based marketing
HOURS & ENGAGEMENT
Start: ASAP
Hours: Initial: 10–15 hours per week
Schedule: Flexible but ideally aligned with periods of high community activity
Community Outreach & Brand Discovery VA employer: Virtual Colleague PH
Contact Detail:
Virtual Colleague PH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Outreach & Brand Discovery VA
✨Tip Number 1
Get involved in online communities where dog owners hang out. Join Reddit threads, Facebook groups, and forums focused on dog health and anxiety. Share your experiences and advice without being pushy about PAWD Drinks – just be a helpful mate!
✨Tip Number 2
Keep an eye on the conversations happening in these communities. Look for threads where people are asking for recommendations or sharing their struggles with anxious dogs. This is your chance to step in and offer genuine support while subtly mentioning PAWD when it fits.
✨Tip Number 3
Track your interactions and see what resonates with the community. Are there certain topics that get more engagement? Use this info to refine your approach and focus on what works best. Remember, it’s all about building trust over time!
✨Tip Number 4
Don’t forget to apply through our website! We’re all about finding the right fit for both you and us. Plus, it shows you’re serious about joining the PAWD team and making a difference in the lives of anxious pups.
We think you need these skills to ace Community Outreach & Brand Discovery VA
Some tips for your application 🫡
Show Your Passion for Dogs: When you're writing your application, let your love for dogs shine through! Share any personal experiences you have with dog health or anxiety, as this will resonate with us and show that you're genuinely interested in the role.
Be Conversational and Authentic: We want to see your natural writing style, so keep it conversational! Avoid overly formal language and instead, write as if you're chatting with a fellow dog owner. This will help us see how well you can blend into communities.
Highlight Your Community Engagement Skills: Make sure to mention any experience you have with online communities, whether it's Reddit, Facebook groups, or forums. We’re looking for someone who can engage authentically, so share examples of how you've done this in the past!
Tailor Your Application to Us: Take a moment to research PAWD Drinks and our mission. Tailor your application to reflect our values and the specific responsibilities of the role. This shows us that you’re not just sending out generic applications but are genuinely interested in being part of our team.
How to prepare for a job interview at Virtual Colleague PH
✨Know Your Community
Before the interview, dive deep into the online communities relevant to dog health and nutrition. Familiarise yourself with the discussions happening on platforms like Reddit and Facebook groups. This will not only show your genuine interest but also help you speak confidently about how you can engage with these communities.
✨Showcase Your Writing Skills
Since strong written English is a must-have for this role, prepare to demonstrate your writing style during the interview. Bring examples of past community engagement or advice-led content you've created. This will highlight your ability to communicate in a natural, conversational tone that resonates with dog owners.
✨Emphasise Emotional Intelligence
This role requires high emotional intelligence and discretion. Be ready to discuss situations where you've successfully navigated sensitive topics or provided support in community settings. Share specific examples that showcase your ability to connect with others authentically.
✨Align with Brand Values
Understand PAWD Drinks' ethos and values before your interview. Think about how you can subtly introduce the brand into conversations without being salesy. Prepare to discuss how you would maintain consistency with the brand's voice while engaging in community discussions.
