Performance Marketing Director

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Executive Search Specialist to the Sports, Fashion, & Private Equity Industries

Virtua have recently been retained exclusively on the search for a Global Performance Marketing Director by one of our new clients who are a world-renowned leader in the luxury/sports/fashion retail & ecommerce space.

The PM Director will be accountable for defining the strategy, daily management, operation and delivery of the paid search and paid social channels to optimise spend and grow revenue. You will have a proven track record in performance marketing, alongside being a good relationship builder, strong leadership skills and the ability to present to all levels of the business.

• Global paid performance marketing strategy and execution of the Paid Search and Paid Social channels with accountability for a budget of £Xm+.
• Global Paid Search platform management, account structure and setup. Optimising the bid strategies/automation, audience and shopping, using a fully automated approach.
• Global Paid Search platform management. Optimisation of spend between platforms to grow awareness and drive traffic.
• Accountability for the return on investment in the paid search and paid social channels, using insights tools to ensure the highest return on the spend whilst always looking for opportunities to improve.
• Managing and growing talent within the Performance Marketing team, upskilling the Marketing Executive(s) to take on more day-to-day management of the accounts.
• Procurement and management of external agency resource and technology partners.
• Accountability for martech including feed tools to power marketing platforms.
• Communicate KPIs (budgets and targets), trends, insights, and challenges across the organisation.
• Being a subject matter expert, and up-to-date on the latest features and release, exploring new opportunities and betas, owning the relationship with all performance marketing vendors & agencies.
• Be responsible for all, manage and provide oversight of all weekly and monthly reporting.
• Set up well-structured experiments and deliver best in class measurement and reporting to provide confidence, transparency and ensure continual improvement of channel performance.
• Identify and explore new opportunities within the Paid Search and Paid Social landscape that are relevant to the existing business. (Audience targeting, new platforms, new competitor insight tools, new search engine features etc.)

Your Experience

• 8+ Years experience and expertise in performance marketing.
• 5+ years experience in management of a multi-million £ performance marketing spend.
• Good understanding of procedures and concepts within own role and how this inter-relates with broader Digital functions.
• Keeps up to date with developments in their technical or professional area of expertise.
• Strong leadership skills and track record in developing talent.
• Capability to identify and resolve complex problems.
• Solid analytical skills as well as evaluative judgement based on the analysis of factual and qualitative information to continuously raise the bar.
• Ability to develop strong partnerships internally and externally to positively impact the customer.
• Sound communication and diplomacy skills. Ability to present complex technical information to a non-technical audience.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Advertising
• Industries: Retail Apparel and Fashion

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