At a Glance
- Tasks: Lead performance marketing strategy and optimise media for the Virgin brand.
- Company: Join the innovative Virgin Group, a diverse collective driving change.
- Benefits: Unlimited leave, flexible working, health care, and a learning budget.
- Other info: Embrace a hands-on approach in a collaborative team with excellent growth opportunities.
- Why this job: Shape marketing effectiveness and make a real impact in a dynamic environment.
- Qualifications: Proven experience in performance marketing and managing multi-million-pound budgets.
The predicted salary is between 72000 - 108000 € per year.
Join to apply for the Performance Marketing Director role at Virgin
Direct message the job poster from Virgin
We’re on the lookout for a senior leader in performance marketing to shape how Virgin approaches marketing effectiveness & growth, media, and MarTech across the Group. You’ll lead marketing strategy, media planning and buying, measurement effectiveness, and marketing campaigns for the Virgin masterbrand and Virgin Red – professionalising how we optimise media and building enterprise-wide capability. This is a role for a strategic operator who’s equally comfortable influencing the C-suite and rolling up sleeves to deliver measurable impact.
Our Virgin Family
Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We\\\'re daring, disrupting industries from finance to space, united as part of the Virgin Family.
Virgin Red and Virgin Management are the dynamic core of the Virgin brand. We reward our loyal customers with Virgin Points through an extensive partner network, nurture the Virgin brand globally across diverse industries like travel, health, and space, and champion customer-centric innovation and entrepreneurial spirit. Together, we unlock unique experiences, foster deep customer connections, and drive our purpose forward.
We’re a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.
Tell me more
- Act as senior media advisor to Virgin Companies, designing playbooks and running capability workshops
- Lead group media governance, procurement standards and vendor SLAs
- Own the Virgin Management & Virgin Red central media P&L, forecasting, allocating and justifying spend through robust measurement
- Build strategic partnerships with major platforms (Meta, Google, TikTok, DSPs, retail media networks)
- Drive innovation through pilots, AI/automation, and new media formats
- Lead performance marketing transformation across teams – hiring, upskilling and embedding a test-and-learn culture
What you’ll need
- A strong track record leading performance marketing or digital media at senior level, with experience shaping strategy and influencing at the top table
- Proven success managing and optimising multi-million-pound media budgets, delivering measurable ROI across different channels and markets
- Confidence advising and partnering with senior stakeholders in complex, matrixed organisations
- Deep commercial know-how in negotiating with platforms, vendors and media partners, with the ability to run procurement and contracts end-to-end
- Hands-on experience launching and scaling MarTech platforms and automation programmes that drive growth
- Excellent communication skills – able to translate data and insight into clear recommendations and compelling stories for boards and leadership teams
The extra details
- Role type: Permanent
- Location: London hub & your home space
- Salary: £competitive, plus bonus - We\\\'ll offer a salary that matches your skills, always aiming for room to grow.
- Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
- Benefits: Buckle up for an adventure with Virgin! Our benefits package isn\\\'t just a list - it\\\'s your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a \"Screw it, let\\\'s do it\" pot to enjoy being you, and a learning budget to fuel your curiosity. We\\\'ve got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we\\\'re not just offering a job - we\\\'re inviting you to join a community that celebrates your whole self.
- Diversity & inclusion: We welcome people from all walks of life and value different skill sets. If there is something you would like us to consider to tailor the hiring process to the way you work best, please let us know.
- We will conduct essential checks (e.g., credit check and global sanctions check). We are a Fair Chance employer and will handle data securely and sensitively.
Ready to turn your career into the ultimate adventure? Virgin\'s got the map, the compass, and the crew. Your great adventure awaits!
Performance Marketing Director employer: Virgin
At Virgin, we pride ourselves on being an exceptional employer that champions innovation and collaboration. As a Performance Marketing Director, you'll thrive in a dynamic environment where your strategic insights will directly influence our marketing effectiveness across diverse industries. With a commitment to employee growth, flexible working arrangements, and a unique benefits package that includes unlimited leave and a learning budget, Virgin offers a rewarding career path that empowers you to be your best self while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Director
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Virgin through LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Prepare for the interview by diving deep into Virgin's marketing strategies. Show us you know your stuff by discussing recent campaigns or innovations they've launched. It’ll impress the hiring team!
✨Tip Number 3
Don’t just wait for the job to come to you! Apply through our website and keep an eye on new openings. The more proactive you are, the better your chances of landing that dream role.
✨Tip Number 4
Be ready to showcase your hands-on experience. We love candidates who can roll up their sleeves and get things done. Prepare examples of how you've driven measurable impact in previous roles.
We think you need these skills to ace Performance Marketing Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketing Director role. Highlight your experience in performance marketing and how it aligns with Virgin's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've managed multi-million-pound budgets or led successful marketing campaigns. We love numbers, so quantify your impact wherever possible.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our vibrant Virgin culture, so don’t be afraid to show us who you are and what makes you tick. A bit of creativity goes a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our amazing benefits there!
How to prepare for a job interview at Virgin
✨Know Your Numbers
As a Performance Marketing Director, you'll need to demonstrate your ability to manage and optimise multi-million-pound media budgets. Brush up on your past successes with ROI metrics and be ready to discuss specific campaigns where you made a measurable impact.
✨Speak Their Language
Familiarise yourself with the Virgin brand and its unique approach to marketing. Use industry jargon appropriately, but also be prepared to translate complex data into clear, compelling stories that resonate with senior stakeholders. This will show that you can bridge the gap between data and strategy.
✨Show Your Strategic Side
This role requires a strategic operator who can influence at the C-suite level. Prepare examples of how you've shaped marketing strategies in previous roles, particularly in complex, matrixed organisations. Highlight your experience in building partnerships with major platforms like Meta and Google.
✨Embrace the Hands-On Approach
Virgin values a hands-on mentality, so be ready to discuss times when you've rolled up your sleeves to get things done. Share experiences where you led teams through transformation or implemented new MarTech solutions, showcasing your ability to drive innovation and foster a test-and-learn culture.
