At a Glance
- Tasks: Lead and optimise CRM campaigns across email, push, and in-app messaging.
- Company: Join the dynamic Virgin Group, known for innovation and customer experience.
- Benefits: Enjoy unlimited leave, flexible working, and a generous benefits package.
- Other info: Embrace a diverse and inclusive culture that values creativity and unique perspectives.
- Why this job: Make a real impact on customer engagement and loyalty with a hands-on approach.
- Qualifications: Experience in delivering end-to-end CRM campaigns and strong project management skills.
The predicted salary is between 47000 - 58000 £ per year.
We're looking for a CRM Campaign Manager to lead the planning, delivery and optimisation of CRM campaigns across Virgin Red and the Virgin Customer Engagement Platform (VCEP). You'll make sure our members receive timely, relevant and brilliantly on-brand communications across email, push and in-app – driving engagement, transactions and long-term loyalty.
Working closely with teams across the business, you'll own end-to-end CRM delivery and continually improve performance through insight-led optimisation.
Own the delivery of:
- BAU and in-life CRM campaigns across email, push and in-app messaging.
- Translate campaign plans and briefs into clear CRM requirements and customer journeys.
- Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
- Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
- Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
- Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
- Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.
What you'll need:
- Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
- Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
- Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
- Confidence translating marketing briefs into structured customer journeys and clear requirements.
- A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
- Experience collaborating with creative, data and operational teams to deliver high-quality communications.
- A solid understanding of compliance, consent and contact strategy within CRM.
Role type: Contract (13 months)
Location: London hub (2-3 days per week, with Thursday as our anchor day) & your home space
Salary: £55,000 - £62,000 plus bonus
Working hours: Full time - We embrace flexible working.
Benefits: Our benefits package isn’t just a list – it’s your ticket to an extraordinary career and life. Think unlimited leave for your globe-trotting dreams, a "Screw it, let’s do it" pot to enjoy being you, and a learning budget to fuel your curiosity. We’ve got your back with top-notch health care, family support that goes the extra mile, a generous pension with up to 10% employer contribution, life insurance, and the option to go electric through our EV scheme.
Closing date: 27 February 2026
We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.
Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits.
CRM Campaign Manager in London employer: Virgin
At Virgin, we pride ourselves on being an exceptional employer that champions creativity and collaboration within a vibrant work culture. As a CRM Campaign Manager in our London hub, you'll enjoy flexible working arrangements, unlimited leave, and a comprehensive benefits package designed to support your personal and professional growth. Join us to be part of a diverse team that values innovation and celebrates individuality while driving meaningful change in customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Virgin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Virgin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Virgin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Virgin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Virgin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Virgin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Virgin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Virgin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Virgin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Virgin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
