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- Tasks: Lead and optimise CRM campaigns across email, push, and in-app messaging.
- Company: Join the dynamic Virgin Group, a diverse collective driving change.
- Benefits: Enjoy unlimited leave, flexible working, and a generous benefits package.
- Why this job: Make a real impact on customer engagement and loyalty with innovative strategies.
- Qualifications: Experience in delivering end-to-end CRM campaigns and strong project management skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 47000 - 52000 ÂŁ per year.
We’re looking for a CRM Campaign Manager to lead the planning, delivery and optimisation of CRM campaigns across Virgin Red and the Virgin Customer Engagement Platform (VCEP). You’ll make sure our members receive timely, relevant and brilliantly on-brand communications across email, push and in-app – driving engagement, transactions and long-term loyalty. Working closely with teams across the business, you’ll own end-to-end CRM delivery and continually improve performance through insight-led optimisation.
Own the delivery of BAU and in-life CRM campaigns across email, push and in-app messaging.
- Translate campaign plans and briefs into clear CRM requirements and customer journeys.
- Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
- Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
- Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
- Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
- Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.
What you’ll need:
- Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
- Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
- Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
- Confidence translating marketing briefs into structured customer journeys and clear requirements.
- A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
- Experience collaborating with creative, data and operational teams to deliver high-quality communications.
- A solid understanding of compliance, consent and contact strategy within CRM.
Role type: Contract (13 months)
Location: London hub (2-3 days per week, with Thursday as our anchor day)
Salary: ÂŁ55,000 - ÂŁ62,000 plus bonus
Working hours: Full time - We embrace flexible working.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn’t just a list – it’s your ticket to an extraordinary career and life. Think unlimited leave for your globe-trotting dreams, a “Screw it, let’s do it” pot to enjoy being you, and a learning budget to fuel your curiosity. We’ve got your back with top-notch health care, family support that goes the extra mile, a generous pension with up to 10% employer contribution, life insurance, and the option to go electric through our EV scheme.
Closing date: 27 February 2026
We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce.
Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!
CRM Campaign Manager employer: Virgin
Contact Detail:
Virgin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Virgin. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! When you get the chance to meet with hiring managers or team members, be ready to discuss your past CRM campaigns. Bring examples of how you've optimised customer journeys and driven engagement.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a quick message to express your enthusiasm. It shows you're keen and ready to roll up your sleeves!
✨Tip Number 4
Stay curious and keep learning! Familiarise yourself with tools like Braze and stay updated on CRM trends. Mentioning your latest learnings in interviews can really impress and show you're committed to growth.
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Show Your CRM Skills: Make sure to highlight your experience with CRM campaigns, especially if you've used tools like Braze. We want to see how you've delivered successful campaigns from start to finish!
Be Data-Driven: We love a data-led mindset! Share examples of how you've used performance metrics to optimise campaigns and improve customer journeys. It’s all about those insights!
Keep It On-Brand: When you’re writing your application, remember to showcase your understanding of brand consistency. We’re looking for someone who can ensure all communications are brilliantly on-brand and compliant.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to get your application and for you to join the Virgin Family. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Virgin
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM campaign management, especially with tools like Braze. Familiarise yourself with how to build, launch, and optimise campaigns, as this will be crucial for demonstrating your hands-on experience during the interview.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns simultaneously. Highlight your ability to meet deadlines and maintain quality standards, as this is key for the role. Use specific metrics or outcomes to illustrate your success.
✨Be Data-Driven
Since the role requires a data-led mindset, come prepared to discuss how you’ve used performance metrics to optimise campaigns in the past. Bring examples of insights you've generated and how they influenced future planning.
✨Emphasise Collaboration
The Virgin team values collaboration across creative, data, and operational teams. Share stories that demonstrate your ability to work effectively with diverse groups, and how this has led to high-quality communications and successful campaigns.