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- Tasks: Lead lifecycle communications and optimise member engagement strategies for Virgin Red.
- Company: Join the innovative Virgin family, known for its bold and customer-centric approach.
- Benefits: Enjoy unlimited leave, flexible working, and a generous benefits package including health care and pension.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping member experiences and driving long-term value.
- Qualifications: Experience in lifecycle CRM and strong strategic thinking skills required.
The predicted salary is between 55000 - 62000 ÂŁ per year.
As our Member Engagement Manager, you'll lead the planning, delivery and optimisation of end to end lifecycle communications across Virgin Red and our Financial Services portfolio. You will define and evolve lifecycle strategy across key member moments â from onboarding and activation through to growth, retention and reâengagement â ensuring activity delivers measurable engagement and commercial impact. From wellâtimed nudges to behaviourâled interventions you'll turn insight into smart, testable ideas that drive activation, reactivation and longâterm value.
This is a commercially accountable role for someone who can confidently move from data to direction â shaping moments that matter, aligning key stakeholders, operating within a regulated Financial Services environment including the US Virgin Red Credit Card and translating lifecycle strategy into clear CRM requirements, briefs and measurable outcomes.
Our Virgin Family
Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customerâcentric â thatâs Virgin Red.
Weâre a huge brand, but not a huge team, which means we take a handsâon approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.
Tell me more
- Define and lead lifecycle strategy across Virgin Red and Financial Services, to drive measurable engagement and longâterm value.
- Own and optimise key lifecycle moments and behaviourâled triggers, identifying dropâoff points and translating insight into clear, testable action plans.
- Partner with stakeholders across Commercial, Data, CRM Operations and US Banking Partner to turn business priorities into meaningful member moments.
- Translate strategy into clear briefs and requirements for build and delivery in Braze and other CRM tools, maintaining strong operational oversight.
- Champion a strong testâandâlearn culture, continuously improving targeting, messaging and results.
- Ensure communications are onâbrand, wellâgoverned and compliant.
What youâll need
- Proven experience in lifecycle CRM, ideally within a consumerâfacing business.
- Strong strategic thinking, with the ability to start with insight and shape clear, practical plans.
- Confidence working independently and leading initiatives.
- Experience working with crossâfunctional stakeholders, including senior partners.
- A performance mindset â comfortable using data to guide decisions and measure impact.
- Working knowledge of CRM platforms such as Braze (handsâon expertise welcome, but not essential).
- Financial Services experience is beneficial, but not a must.
The extra details
- Role type: Contract (11 months)
- Location: London hub (2â3 days per week) & your home space
- Salary: ÂŁ55,000 - ÂŁ62,000 plus bonus
- Working hours: Full time - We embrace flexible working.
- Benefits: Our benefits package isnât just a list â itâs your ticket to an extraordinary career and life.
Some of the attributes that define a Virgin person just canât be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce.
Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!
CRM Marketing Manager in London employer: Virgin Red
Contact Detail:
Virgin Red Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Virgin Red. A friendly chat can open doors that a CV just can't.
â¨Tip Number 2
Show off your skills in action! If youâve got a portfolio or examples of your work, bring them along to interviews. Itâs all about demonstrating how you can drive engagement and value.
â¨Tip Number 3
Prepare for those tricky questions! Think about how youâd tackle lifecycle strategies and member engagement scenarios. We want to see your thought process and how you turn insights into action.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the Virgin family.
We think you need these skills to ace CRM Marketing Manager in London
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping member moments and driving engagement. Share why youâre drawn to Virgin Red and how you can contribute to our mission.
Be Data-Driven: Since this role is all about turning insights into action, make sure to highlight your experience with data. Talk about how you've used data to inform your strategies in previous roles. We love a good story that shows how numbers can lead to impactful decisions!
Tailor Your Application: Donât just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the Member Engagement Manager role. We appreciate when candidates take the extra step to connect their background with what weâre looking for.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets into the right hands. Plus, it shows us that youâre serious about joining our team at Virgin Red!
How to prepare for a job interview at Virgin Red
â¨Know Your Lifecycle Strategies
Make sure you understand the key lifecycle strategies relevant to the role. Brush up on how to optimise onboarding, activation, and retention strategies. Be ready to discuss specific examples of how you've successfully implemented these strategies in previous roles.
â¨Data-Driven Decision Making
Since this role requires a performance mindset, come prepared with examples of how you've used data to guide your decisions. Think about metrics you've tracked and how they influenced your marketing strategies. This will show that you can confidently move from data to direction.
â¨Collaboration is Key
This position involves working with various stakeholders, so be ready to share experiences where you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you align different perspectives to achieve common goals.
â¨Embrace the Test-and-Learn Culture
Familiarise yourself with the concept of a test-and-learn culture. Prepare to discuss how you've championed testing in your previous roles, what you learned from those tests, and how you applied those insights to improve future campaigns.