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- Tasks: Lead lifecycle communications and optimise member engagement strategies for Virgin Red.
- Company: Join the innovative Virgin family, known for its bold and customer-centric approach.
- Benefits: Enjoy unlimited leave, flexible working, and a generous benefits package including health care and pension.
- Why this job: Make a real impact by shaping member experiences and driving long-term value.
- Qualifications: Experience in lifecycle CRM and strong strategic thinking skills required.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 55000 - 62000 ÂŁ per year.
As our Member Engagement Manager, you’ll lead the planning, delivery and optimisation of end to end lifecycle communications across Virgin Red and our Financial Services portfolio. You will define and evolve lifecycle strategy across key member moments — from onboarding and activation through to growth, retention and re‑engagement — ensuring activity delivers measurable engagement and commercial impact. From well‑timed nudges to behaviour‑led interventions you’ll turn insight into smart, testable ideas that drive activation, reactivation and long‑term value. This is a commercially accountable role for someone who can confidently move from data to direction — shaping moments that matter, aligning key stakeholders, operating within a regulated Financial Services environment including the US Virgin Red Credit Card and translating lifecycle strategy into clear CRM requirements, briefs and measurable outcomes.
Define and lead lifecycle strategy across Virgin Red and Financial Services, to drive measurable engagement and long‑term value. Own and optimise key lifecycle moments and behaviour‑led triggers, identifying drop‑off points and translating insight into clear, testable action plans. Partner with stakeholders across Commercial, Data, CRM Operations and US Banking Partner to turn business priorities into meaningful member moments. Translate strategy into clear briefs and requirements for build and delivery in Braze and other CRM tools, maintaining strong operational oversight. Champion a strong test‑and‑learn culture, continuously improving targeting, messaging and results. Ensure communications are on‑brand, well‑governed and compliant.
What you’ll need:
- Proven experience in lifecycle CRM, ideally within a consumer‑facing business.
- Strong strategic thinking, with the ability to start with insight and shape clear, practical plans.
- Confidence working independently and leading initiatives.
- Experience working with cross‑functional stakeholders, including senior partners.
- A performance mindset – comfortable using data to guide decisions and measure impact.
- Working knowledge of CRM platforms such as Braze (hands‑on expertise welcome, but not essential).
- Financial Services experience is beneficial, but not a must.
The extra details:
- Role type: Contract (11 months)
- Location: London hub (2‑3 days per week) & your home space
- Salary: ÂŁ55,000 - ÂŁ62,000 plus bonus
- Working hours: Full time - We embrace flexible working.
- Benefits: Our benefits package isn’t just a list – it’s your ticket to an extraordinary career and life.
We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce.
CRM Marketing Manager employer: Virgin Red
Contact Detail:
Virgin Red Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the Virgin family.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the CRM Marketing Manager role. Highlight your strategic thinking and data-driven approach to lifecycle communications.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our exciting team at Virgin Red.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about CRM marketing and engaging with members. Share specific examples of your past experiences that align with our mission at Virgin Red.
Be Data-Driven: Since this role is all about turning data into actionable insights, make sure to highlight your experience with data analysis. We love candidates who can demonstrate how they've used data to shape strategies and drive results in previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. Show us how your unique background makes you the perfect fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Virgin Red!
How to prepare for a job interview at Virgin Red
✨Know Your Lifecycle Strategies
Make sure you understand the key lifecycle strategies relevant to the role. Brush up on how to optimise onboarding, activation, and retention strategies. Be ready to discuss specific examples of how you've successfully implemented these in previous roles.
✨Data-Driven Decision Making
Since this role requires a performance mindset, come prepared with examples of how you've used data to guide your decisions. Think about metrics you've tracked and how they influenced your CRM strategies. This will show that you can confidently move from data to direction.
✨Collaboration is Key
This position involves working with various stakeholders, so be ready to share experiences where you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you align different perspectives to achieve common goals.
✨Embrace the Virgin Spirit
Familiarise yourself with Virgin's brand values and culture. Show your enthusiasm for their customer-centric approach and how you can contribute to their mission. Being able to connect your personal values with the company's ethos will make you stand out as a candidate.