Digital Strategy Lead

Overview

Are you a digital strategist with a passion for personalisation, e-commerce, and CRO? We\’re seeking a Senior Digital Strategy Lead to join our Commercial Digital team on a fixed-term basis. The start date for this role will be Jan 2026. This is a key role shaping the future of our digital strategy, with a focus on personalisation, e-commerce, and conversion rate optimisation (CRO). You\’ll lead initiatives that improve how customers experience billing and on-site journeys, ensuring interactions are personalised, seamless, and commercially effective. If you thrive in fast-paced environments, can adapt quickly to shifting priorities, and have the influencing skills to bring people with you, this could be the perfect next step.

Responsibilities

• Lead on initiatives that improve customer billing experiences and on-site journeys, ensuring interactions are personalised, seamless, and commercially effective.
• Shape and drive digital strategy with a focus on personalisation, e-commerce, and CRO.
• Collaborate with cross-functional teams and influence stakeholders to secure buy-in across levels, including senior leadership.

Qualifications

• Proven experience in e-commerce and CRO, with a track record of delivering measurable digital outcomes.
• Strong analytical mindset and ability to interpret data into actionable insights (awareness of digital analytics tools such as GA4 beneficial).
• Demonstrated ability to proactively identify digital opportunities and turn them into clear, deliverable strategies.
• Excellent stakeholder management and influencing skills, able to secure buy-in across teams and senior leadership.
• Comfortable working in a fast-paced, changing environment, able to prioritise and adapt quickly.
• Experience with personalisation in digital customer journeys.
• Familiarity with digital analytics and audience management.
• Experience presenting strategies and insights to senior audiences in a clear, compelling manner.

Company context

The UK’s fastest broadband network. The nation’s best-loved mobile brand. And, one of the UK’s biggest companies too. Diverse, high performing teams – jam packed with serious talent. Together, we offer the UK more choice and better value, through our boundary-pushing, customer-championing values and ambitions. Together, we are Virgin Media O2, and we can’t wait to see what you can do.

Accessible, inclusive and equitable for all Virgin Media O2 is an equal opportunities employer and we’re working hard to remove bias and barriers for our people and candidates. We support and encourage you to be your authentic self throughout your application journey with us.

What you can expect

Working at Virgin Media O2 offers a bumper reward package bursting with benefits, with extras you can add if you’d like. These are designed to support you and your loved ones, making sure you’re covered whatever life throws your way.

Next steps

If we feel like a place where you can belong, we’d love to learn more about you as a person and your experience to date. If successful, the next steps are likely to include a two-stage interview process. When you apply, you’ll be asked about adjustments you might need to support the recruitment process. Let us know, and we’ll discuss it with you. Applications will be reviewed, and interviews conducted throughout the duration of this advert, so the closing date may move forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job, it will be conditional on passing background checks; all roles require a criminal record check and some roles require a financial probity check.

Your recruiter can provide more information if needed.