Regional Leader North East & Cumbria

Overview Summary – Lead, Inspire, and Deliver within a geographical region.

Location: United Kingdom.

Job Family: Retail.

Job Type: Full Time.

Posted Date: 19-Jan-2026.

Ref: 71335.

Be the Force Behind Regional Retail Success – lead, inspire, and deliver. As a dynamic and people-first leader, you’ll take full ownership of a geographical region – inspiring your Store Leaders, delivering exceptional commercial performance, and championing customer experience at every touchpoint. You’ll create the conditions for success by building a culture that’s agile, energised, and customer obsessed. Your leadership will drive your region’s performance – commercially and culturally – with full accountability for the P&L and end-to-end execution of the store strategy. You’ll work closely with a team of fellow Regional Leaders across the UK to share best practice, drive consistency, and build the future of retail at VMO2 – always putting customers at the heart of every decision.

Who we are: The UK’s fastest broadband network. The nation’s best-loved mobile brand. And, one of the UK’s biggest companies too. Diverse, high performing teams - jam packed with serious talent. Together, we offer the UK more choice and better value, through our boundary-pushing, customer-championing values and ambitions. Together, we are Virgin Media O2, and we can’t wait to see what you can do.

Accessible, inclusive and equitable for all – Virgin Media O2 is an equal opportunities employer, and we’re working hard to remove bias and barriers for our people and candidates. So, we build equity and inclusion into everything we do, from the policies we craft to the relationships we shape. We support and encourage you to be your authentic self throughout your application journey with us.

What we’re looking for:

• A proven track record in multi-site retail leadership (typically 15–25 stores) or deep experience leading a flagship store with high commercial complexity and people leadership.
• Drive sales growth, profitability, and operational perfection across your region, using insight, data, and local knowledge.
• Work cross-functionally with central support teams (HR, Operations, Marketing, Trading, etc.) to land key initiatives and develop future directions.
• Identify, cultivate, and retain talent – establishing robust leadership pipelines and succession strategies throughout your area.
• Lead through change with energy and optimism – always focused on what’s next, what’s better, and how we grow together.

The other stuff we are looking for:

• A true people leader, passionate about building empowered, motivated, and successful teams.
• Highly committed to the customer, adept at crafting impactful experiences on a large scale.
• A natural collaborator, able to build trusted relationships across regions, functions, and leadership levels.
• Resilient, adaptable, and energised by change – with a growth mindset and the ambition to improve, every day.
• Strong commercial mentality, capable of achieving results through insight, agility, and focused execution.

What’s in it for you: Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world. Working at Virgin Media O2, you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

Next steps: If we feel like a place where you can belong, we’d love to learn more about you as a person and your experience to date. Once you’ve submitted an application the next steps of the process, if successful, are likely to include the relevant process steps. When you apply, you’ll be asked about any adjustments you might need to support the recruitment process. Let us know, and we’ll be sure to discuss it with you. Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. Thanks for your patience and for showing an interest in joining the Virgin Media O2 family.