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For Companies At a Glance
- Tasks: Lead a dynamic team to create impactful B2B marketing strategies and campaigns.
- Company: Join Virgin Media O2, the UK's fastest broadband network and beloved mobile brand.
- Benefits: Enjoy a fantastic rewards package with flexible benefits for you and your loved ones.
- Why this job: Be part of an inclusive culture that values diversity and empowers your authentic self.
- Qualifications: Proven experience in leading marketing functions and ABM strategies in tech or telecoms.
- Other info: Applications are reviewed continuously, so apply early to secure your chance!
The predicted salary is between 43200 - 72000 £ per year.
We have an opening for a Head of Business Marketing to take ownership of the design and implementation of a marketing strategy that drives awareness, engagement, and pipeline growth for our B2B solutions. You will lead a high-performing team, manage multi-million-pound budgets, and deliver results across digital marketing, account-based marketing (ABM), customer advocacy, and integrated campaigns. You’ll work cross-functionally with Sales, Product, Commercial, and external agencies to create marketing programs that deliver measurable business outcomes.
The must haves:
- Demonstrable long-term expertise leading marketing functions targeting Medium, Enterprise, and/or Public Sector customers in technology, telecoms, or SaaS.
- Shown success leading, mentoring and growing high-performing teams.
- Deep understanding of 1:1, 1:few, and 1:many ABM strategies and experience running end-to-end ABM programs.
- Understanding of the digital ecosystem including marketing automation (e.g., Eloqua, Marketo, HubSpot), CRM (e.g., Salesforce), paid digital media, SEO, and web experience optimisation.
- Confirmed ability to design marketing strategies tightly aligned to commercial and sales outcomes.
- Solid experience of working cross-functionally across sales, product, and leadership teams.
- Previous experience and ability to think big while rolling up your sleeves to implement when needed.
- Strong analytical attitude with demonstrated experience using marketing metrics to guide decision-making.
The other stuff we are looking for:
- Strong thought leadership and content marketing capability.
- Experience with partner and ecosystem co-marketing.
- Professional marketing accreditations (CIM, IDM, ABM certifications).
Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.
Next steps: If we feel like a place where you can belong, we’d love to learn more about you as a person and your experience to date. Once you’ve submitted an application the next steps of the process, if successful, are likely to include a competency interview with the Hiring Manager.
Head of Business Marketing employer: Virgin Media Ltd
Contact Detail:
Virgin Media Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Business Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the technology and telecom sectors. This knowledge will help you speak confidently about strategies and innovations during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in account-based marketing (ABM). Engaging with them can provide insights and potentially valuable connections that could support your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led high-performing teams and implemented marketing strategies that align with sales outcomes. Real-life success stories will make a strong impression.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used marketing metrics to drive decision-making in past roles. This will demonstrate your ability to contribute to data-driven strategies at Virgin Media O2.
We think you need these skills to ace Head of Business Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading marketing functions, especially in technology, telecoms, or SaaS. Use specific examples that demonstrate your success in managing high-performing teams and implementing ABM strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with their needs, particularly your understanding of digital marketing ecosystems and your ability to drive measurable business outcomes.
Showcase Analytical Skills: Provide examples of how you've used marketing metrics to guide decision-making in previous roles. This will demonstrate your strong analytical attitude, which is crucial for the Head of Business Marketing position.
Highlight Cross-Functional Collaboration: Emphasise your experience working cross-functionally with sales, product, and leadership teams. Mention specific projects where you successfully collaborated to achieve marketing goals, as this is a key aspect of the role.
How to prepare for a job interview at Virgin Media Ltd
✨Showcase Your Leadership Skills
As a Head of Business Marketing, you'll be leading a high-performing team. Be prepared to discuss your experience in mentoring and growing teams, and provide specific examples of how you've successfully led marketing functions in the past.
✨Demonstrate Your ABM Expertise
The role requires a deep understanding of account-based marketing strategies. Be ready to explain your experience with 1:1, 1:few, and 1:many ABM programmes, and share measurable outcomes from your previous campaigns.
✨Align Marketing Strategies with Business Goals
You need to design marketing strategies that align closely with commercial and sales outcomes. Prepare to discuss how you've previously developed marketing plans that directly contributed to business growth and pipeline development.
✨Highlight Your Analytical Skills
A strong analytical attitude is crucial for this position. Be ready to talk about how you've used marketing metrics to guide decision-making in your past roles, and provide examples of how data-driven insights have influenced your strategies.
