Assistant Director of Sales - Europe in London

Virgin Hotels Collection is the parent brand of Virgin Hotels and Virgin Limited Edition, two award-winning and world-class luxury hospitality brands that form part of Sir Richard Branson’s global Virgin Group. Dedicated to providing guests with irresistible and unrivalled hospitality experiences across the world, while making a meaningful and positive contribution to the communities and destinations the brands operate in, Virgin Hotels Collection boasts some of the most incredible and unique properties in the world.

Virgin Limited Edition takes guests to some of the world’s most breathtaking sanctuaries for unforgettable experiences, including one of the most exclusive private islands in the world. The collection of unique retreats are chosen for their beautiful locations and magnificent surroundings with each offering a sense of fun, style, luxury and exceptional personal service. The ultra-luxury brand includes the famed Necker Island and the Branson Estate in the Caribbean’s British Virgin Islands; Ulusaba Private Game Reserve in South Africa; Kasbah Tamadot in Morocco; The Lodge in Verbier; Mahali Mzuri and Finch Hattons; tented safari camps in Kenya; Mont Rochelle Hotel and Mountain Vineyard in South Africa and Son Bunyola Hotel and Villas in Mallorca, Spain.

Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service with a personalised hotel experience, inspired by innovation. Each property blends a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travellers and locals alike. Currently consisting of seven hotels (and counting), Virgin Hotels has an exciting growth plan and is ready to change the luxury hotel business for good.

This hybrid working role is based in London office where our central teams are located. The official office hours are 9am to 5.30pm, Monday to Friday however you would be required to work as and when necessary to fulfil your role. No overtime is payable.

The Assistant Director of Sales will report into the Executive Director of Sales and will be responsible for the productivity and achievement of sales goals for the brand’s top producing accounts in their respective region as well as identifying new suitable and qualified accounts for Virgin Hotels Collection, with particular focus on those with exclusive use business potential. To be considered for this role, you must have the right to work in the UK.

• Build and deliver a proactive sales strategy using real-time market, competitor and customer insight, with quarterly SMART goals.
• Identify growth opportunities and optimise sales performance through market and trend analysis.
• Drive revenue by increasing hotel awareness via sales calls, presentations, networking, industry events, and targeted outreach (cold calling/emailing).
• Execute short-term initiatives and long-term plans to grow transient market share across assigned territory and key accounts.
• Work closely with the Executive Director of Sales (EMEA) to secure and confirm individual and group business against budget targets.
• Partner with Revenue and Marketing to create targeted campaigns and promotions to attract leisure travellers.
• Develop and maintain strong trade relationships (travel advisors, luxury travel networks, tour operators, DMCs, meeting planners and incentive houses).

Provide professional, timely