Digital Marketing Executive

Your mission:
As our Digital Marketing Executive, you’ll be supporting the Director of Marketing across digital, social, content, and on-property marketing activity. The role is ideal for someone creative, proactive, and highly organised, with a passion for hospitality and storytelling.

The Details:
What exactly you will be doing… Your day-to-day will include:

• Social Media & Content
  • Work with the Director of Marketing and external agency to plan and deliver monthly social media calendars across hotel and F&B channels.
  • Create engaging in-house photo and video content for social campaigns and day-to-day storytelling around the hotel and neighbourhood.
  • Support community management by responding to guest comments, messages, and reviews across social and review platforms in the Virgin Hotels tone of voice.
• Website, Digital & Email
  • Manage day-to-day content updates for the hotel website and individual property pages, ensuring accuracy and brand alignment.
  • Maintain content across third-party digital listings to ensure consistency and quality.
  • Coordinate monthly hotel and F&B email communications, including database management and segmentation in booking platforms.
• Print, Brand & Platforms
  • Support the creation and updating of on-property digital and print collateral, menus, and sales materials using Canva and briefing external graphic and print suppliers.
  • Manage content across key platforms including SKChase, SevenRooms, OpenTable, Obvlo and Itison to maximise visibility and guest engagement.
  • Review creative output with the Director of Marketing to ensure all content aligns with brand guidelines.
• Analytics, Collaboration & Events
  • Monitor performance across social, email, and website channels, sharing insights and learnings with the Director of Marketing.
  • Build strong working relationships across F&B, events, sales, and front-of-house teams to identify storytelling opportunities.
  • Assist with the planning and promotion of on-site events and activations, attending regular marketing and F&B meetings.

Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better – this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognise that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can’t create that special experience for our guests. At Virgin Hotels Edinburgh, we celebrate creativity, individuality, and community. As part of Virgin Hotels, you’ll join a brand that believes in doing things differently – where personality matters as much as professionalism, and where every team member is valued for what they bring.

What qualities are we looking for?

• Passionate about marketing, social media and storytelling.
• Highly organised, detail-oriented, and confident managing multiple deadlines.
• Ability to manage multiple deadlines across digital, print, social, and operational requests.
• Someone who thrives on rolling up their sleeves, you love getting things done and seeing ideas come to life.
• You’re the kind of person who, when asked to do something, just runs with it - organised, reliable, and always one step ahead.
• A natural team player who brings ideas, positivity, and a “let’s make it happen” approach.

Must-haves:

• Relevant qualification in Marketing, Digital Marketing, Communications or related discipline.
• 3+ years’ professional experience in marketing and digital content creation.
• Strong copywriting and content creation skills (photo/video a plus).
• Comfortable with CMS platforms, email marketing tools, and Canva.
• Excellent written and verbal communication skills.
• Legal right to work in the UK.

Package and benefits:

• Competitive salary, based on experience
• 28 days paid holiday per year, inclusive of public holidays, with an additional day for each year’s service up to 31 days
• Additional day off for your birthday
• Workplace Pension Scheme
• 4x your salary in Life assurance
• Company sick pay scheme
• Enhanced Family Friendly Policies
• Teammate discount on Food & Beverage
• Discounted Room Rates
• Employee Assistance Program
• Learning & Development opportunities
• Access to Virgin Family, which contains various Virgin group discounts and treats!
• Joining a great team & being part of Virgin Hotels worldwide!

We believe that our team should be reflective of the world. We welcome all, regardless of race, ethnicity, country of origin, sexual orientation, gender, disability, spiritual beliefs or any other component of identity. Virgin Hotels celebrates diversity and welcomes teammates from all backgrounds. We are proud to be an inclusive and Equal Opportunity Employer.