Market Research Analyst – Voice of Customer
Market Research Analyst – Voice of Customer

Market Research Analyst – Voice of Customer

Crawley Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Analyse customer feedback to provide insights and drive positive change.
  • Company: Join Virgin Atlantic, a leader in the travel industry committed to sustainability and inclusivity.
  • Benefits: Enjoy hybrid working, a supportive culture, and opportunities for personal growth.
  • Why this job: Be the voice of the customer and make a real impact on their experience.
  • Qualifications: Experience in market research or data analysis, with strong skills in Excel and PowerPoint.
  • Other info: We celebrate diversity and encourage applications from all backgrounds.

The predicted salary is between 28800 - 42000 £ per year.

Hours: 37.5 Monday to Friday
Location: Hybrid remote working – VHQ Crawley, West Sussex
Contract: Permanent
Closing Date: 1st August 2025
Our people are game changers who see the world differently. Acting as a loud and proud voice for positive change for our people, places, and the planet, they’re not afraid to roll up their sleeves to take on the big things while never forgetting the importance of the small details. So, if you’re ready to take your career to new heights, read on.
As the Market Research Analyst for the Voice of the Customer you will play an integral role in translating our customer feedback into clear insights and implications for the business, helping to drive positive change and support the business in achieving its goals.
•Analysis of both quantitative and qualitative customer feedback to provide actionable insights
•Communicating insights to key stakeholders through engaging presentations
•Championing the VoC programme throughout the business, supporting stakeholders to self-serve on dashboards
•Working cross-functionally to answer business challenges and drive change, specifically managing stakeholders in the customer journey and Operational teams, ensuring that the VoC programme is continually providing the inputs to aid their decision-making
•Ensuring that insights support continual improvement of our customer experience and improvement in our NPS scores
•Contributing towards the development of the customer feedback program including survey maintenance, regular reporting, dashboard development and ad hoc analysis requests. Identify areas to improve measurement quality and response rates.
•Maintaining the question and survey libraries and reference tables
Your Experience
You might come from a similar role in a corporate organisation or perhaps from a Market Research agency.
•Highly numerate with experience of data manipulation and using relevant analytical tools including Excel & / or PowerBI
•Need to be confident preparing PowerPoint presentations, with an eye for detail and design
•Experience in using previous online VoC survey design and reporting tools such as Foresee, Medallia, Qualtrics, SurveyMonkey etc would be an advantage
•Ability to connect the dots to paint the full picture and translate findings to non-technical partners (telling the story not just reporting data). Being able to think creatively and question/challenge where required
•Have strong teamwork skills with an ability to optimally work with a broad range of customers
•Ability to prioritise and deliver to tight timescales
•Are you passionate about customers?
•Do you love storytelling in sharing your insights?
•Are you constantly curious?
•Have a can-do attitude?
•And look for different ways to solve problems and drive change?
If this sounds like you, and you would like to unlock your potential with us, we would love to hear from you!
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world – no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.

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Market Research Analyst – Voice of Customer employer: Virgin holidays

At Virgin Atlantic, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Market Research Analyst in our hybrid remote setting at VHQ Crawley, you will have the opportunity to make a meaningful impact by translating customer insights into actionable strategies, all while enjoying a supportive environment that champions personal growth and collaboration. With a commitment to diversity and a focus on innovation, we offer a unique workplace where your contributions are valued and celebrated.
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Contact Detail:

Virgin holidays Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Market Research Analyst – Voice of Customer

✨Tip Number 1

Familiarise yourself with the Voice of Customer (VoC) methodologies and tools mentioned in the job description, such as Qualtrics or SurveyMonkey. Understanding these platforms will not only help you during the interview but also demonstrate your proactive approach to the role.

✨Tip Number 2

Prepare to discuss specific examples of how you've used data analysis to drive change in previous roles. Highlighting your ability to translate complex data into actionable insights will resonate well with the hiring team.

✨Tip Number 3

Practice your presentation skills, especially in PowerPoint. Since communicating insights to stakeholders is a key part of the role, being able to present your findings clearly and engagingly will set you apart from other candidates.

✨Tip Number 4

Showcase your teamwork abilities by preparing examples of how you've collaborated with cross-functional teams in the past. This will highlight your fit for the role, as working with various stakeholders is crucial for success in this position.

We think you need these skills to ace Market Research Analyst – Voice of Customer

Data Analysis
Quantitative and Qualitative Research
Customer Feedback Analysis
PowerPoint Presentation Skills
Excel Proficiency
PowerBI Experience
Survey Design and Reporting Tools (e.g., Foresee, Medallia, Qualtrics, SurveyMonkey)
Stakeholder Management
Storytelling with Data
Creative Problem-Solving
Teamwork and Collaboration
Time Management
Attention to Detail
Curiosity and Continuous Learning

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Market Research Analyst position. Understand the key responsibilities and required skills, such as data analysis, presentation skills, and experience with VoC tools.

Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job requirements. Emphasise your analytical abilities, teamwork skills, and any experience with customer feedback programmes or data manipulation tools.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer insights and storytelling. Use specific examples from your past experiences to demonstrate how you can contribute to the Voice of the Customer programme and drive positive change.

Showcase Your Analytical Skills: In your application, provide examples of how you've used analytical tools like Excel or PowerBI in previous roles. Highlight any experience with survey design and reporting tools, and explain how you've translated data into actionable insights.

How to prepare for a job interview at Virgin holidays

✨Showcase Your Analytical Skills

As a Market Research Analyst, you'll need to demonstrate your ability to analyse both quantitative and qualitative data. Be prepared to discuss specific examples of how you've used analytical tools like Excel or PowerBI in previous roles to derive insights from customer feedback.

✨Prepare Engaging Presentations

Since communicating insights is a key part of the role, practice creating and delivering presentations that are not only informative but also visually appealing. Highlight your experience with PowerPoint and any design principles you follow to make your presentations stand out.

✨Emphasise Your Storytelling Ability

The job requires translating data into compelling narratives for non-technical stakeholders. Think of ways to illustrate your storytelling skills during the interview, perhaps by sharing a past experience where you successfully communicated complex findings in an understandable way.

✨Demonstrate Teamwork and Collaboration

This role involves working cross-functionally, so be ready to discuss how you've collaborated with different teams in the past. Share examples that highlight your ability to work with diverse groups and how you’ve contributed to achieving common goals.

Market Research Analyst – Voice of Customer
Virgin holidays
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  • Market Research Analyst – Voice of Customer

    Crawley
    Full-Time
    28800 - 42000 £ / year (est.)

    Application deadline: 2027-08-07

  • V

    Virgin holidays

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