Manager – B2B Sales Communication & Engagement
Manager – B2B Sales Communication & Engagement

Manager – B2B Sales Communication & Engagement

Crawley Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead B2B communications and engagement, crafting impactful narratives for Virgin Atlantic.
  • Company: Join Virgin Atlantic, a leading airline known for its innovative approach and vibrant culture.
  • Benefits: Enjoy hybrid working, competitive salary, and a supportive, inclusive environment.
  • Why this job: Be the voice of a brand that inspires and connects with diverse audiences in the travel industry.
  • Qualifications: Experience in B2B marketing or communications, with strong project management skills required.
  • Other info: We celebrate diversity and encourage applications from all backgrounds.

The predicted salary is between 43200 - 72000 £ per year.

Location: Hybrid – 3 days per week at VHQ, Crawley
Hours: 37.5 hours per week, Monday–Friday
Contract: Permanent
Salary: Competitive
Closing Date: 1st August 2025
If you\’re a storyteller at heart, passionate about making brands shine, and thrive in a fast-paced, globally connected environment—this is your moment. As our Manager – Sales Communications & Engagement, you’ll be the voice behind how Virgin Atlantic shows up to our valuable trade and industry partners: leisure agencies, TMC, and corporate customers. You’ll also play a vital role communicating to our sales team and ensuring they are up to date with all the latest news and selling collateral.
From shaping our presence across digital channels to orchestrating impactful sales events, you’ll craft a consistent, bold narrative that reflects our commercial ambition, and brand spirit. Reporting to the Senior Manager – Sales Planning, this role puts you at the centre of how we communicate, influence, and inspire across the travel industry landscape.
  • Define and deliver a bold, strategic B2B communications and engagement plan that supports our global sales goals.
  • Lead content and communication across owned channels like PartnerHub, Hub Headlines and Virgin Atlantic for Business.
  • Spearhead impactful sales events—crafting messaging and delivery alongside stakeholders and the Events team.
  • Support the VP Global Sales and other sales leaders with thought leadership content, speechwriting, and social media positioning.
  • Partner with B2B Marketing, Corporate Comms and PR to amplify our industry voice.
  • Champion our tone of voice and brand guidelines—ensuring clarity, consistency, and creativity in everything we do.
  • Innovate with technology—bringing forward new tools, digital platforms, and storytelling formats that enhance engagement.
  • Set high standards and best practices for communication and event execution, driving continuous improvement and mentoring other team members
  • You’re a confident communicator, equally comfortable behind the pen, behind the scenes, or in front of a room.
  • You’ve got experience leading and delivering projects in B2B marketing, media, communications or events—and you know what resonates.
  • You bring creativity and commercial thinking in equal measure, with a knack for tailoring messages to diverse audiences.
  • You’re at home in PowerPoint, presentation software and content management systems—and know how to make a story land.
  • You excel at project management—balancing multiple stakeholders, shifting priorities and tight deadlines with ease
  • You enjoy collaboration and thrive on building trusted relationships with senior stakeholders.
  • You’re curious about new tech, excited by change, and always looking to raise the bar.
  • Ideally, you’ve worked in or around the travel or airline industry and understand what matters in our world.
  • You hold a degree in Journalism, Event Management (or similar), or bring at least five years’ experience in communications or event management
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world – no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.

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Manager – B2B Sales Communication & Engagement employer: Virgin holidays

At Virgin Atlantic, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in Crawley, our hybrid working model allows for flexibility while you engage with a passionate team dedicated to making our brand shine in the travel industry. With ample opportunities for professional growth and a commitment to inclusivity, we empower our employees to thrive and innovate, ensuring that every voice is heard and valued.
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Contact Detail:

Virgin holidays Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Manager – B2B Sales Communication & Engagement

Tip Number 1

Familiarise yourself with Virgin Atlantic's brand voice and values. Understanding how they communicate with their partners will help you align your messaging and demonstrate that you can embody their tone in your role.

Tip Number 2

Network within the travel and airline industry. Attend relevant events or webinars to connect with professionals who might provide insights into the company culture and expectations, which can be invaluable during interviews.

Tip Number 3

Showcase your project management skills by preparing examples of past projects where you successfully balanced multiple stakeholders and tight deadlines. This will highlight your ability to thrive in a fast-paced environment.

Tip Number 4

Stay updated on the latest trends in B2B communications and digital engagement tools. Being knowledgeable about innovative technologies will position you as a forward-thinking candidate who can bring fresh ideas to the team.

We think you need these skills to ace Manager – B2B Sales Communication & Engagement

Strategic Communication
B2B Marketing
Content Creation
Event Management
Project Management
Stakeholder Engagement
Creative Storytelling
Digital Marketing
Presentation Skills
Social Media Management
Brand Management
Collaboration Skills
Analytical Thinking
Adaptability to Technology
Understanding of Travel Industry

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, communications, and event management. Use specific examples that demonstrate your storytelling ability and project management skills.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the travel industry. Discuss how your background aligns with Virgin Atlantic's goals and how you can contribute to their brand narrative.

Showcase Your Creativity: Include examples of past projects where you've successfully led communications or events. Highlight any innovative approaches you took and the impact they had on engagement or sales.

Research Virgin Atlantic: Familiarise yourself with Virgin Atlantic's brand voice and recent campaigns. This knowledge will help you tailor your application and demonstrate your understanding of their values and objectives.

How to prepare for a job interview at Virgin holidays

Showcase Your Storytelling Skills

As a Manager in B2B Sales Communication & Engagement, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles, especially those that resonate with diverse audiences.

Demonstrate Your Project Management Expertise

Highlight your experience in managing multiple projects simultaneously. Be ready to discuss specific instances where you balanced shifting priorities and tight deadlines, showcasing your organisational skills.

Familiarise Yourself with Virgin Atlantic's Brand Voice

Understand Virgin Atlantic's tone of voice and brand guidelines. During the interview, refer to how you can champion this voice in your communications and ensure consistency across all channels.

Prepare for Collaboration Questions

Since the role involves working closely with various stakeholders, be prepared to discuss your approach to collaboration. Share examples of how you've built trusted relationships and worked effectively with senior leaders in past roles.

Manager – B2B Sales Communication & Engagement
Virgin holidays

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