At a Glance
- Tasks: Lead Virgin Atlantic's influencer strategy and create engaging social-first content.
- Company: Join the iconic Virgin Atlantic team and shape global social media presence.
- Benefits: Hybrid work, competitive salary, and a vibrant company culture.
- Other info: Diverse and inclusive workplace that celebrates individuality.
- Why this job: Make an impact on a world-renowned brand and connect with creators.
- Qualifications: Experience in social media and influencer marketing for major brands.
The predicted salary is between 40000 - 50000 £ per year.
Hours: 37.5 hours, Mon – Friday
Location: Hybrid, 3 days per week at VHQ, Crawley
Contract: Maternity Cover Contract - 12 months
Closing Date: 10th June 2026
In a nutshell
At Virgin Atlantic, we don't just fly people around the world; we create experiences people love to talk about. We're looking for a bold, culturally connected and creatively driven Social Media Manager – Influencer & Creator to take our influencer and creator strategy to the next level. This is an exciting opportunity to shape how one of the world's most iconic brands shows up across social. You'll lead the development and execution of an industry-leading influencer and creator programme that builds brand love, drives engagement and inspires new and returning customers to choose Virgin Atlantic.
Working as part of the wider Social Media team and alongside brand, PR, media and agency partners, you'll create standout social-first content, build meaningful creator relationships and help define the future of our social storytelling.
Day to day
- Develop and deliver Virgin Atlantic's influencer and creator strategy across the UK and key global markets
- Identify and activate creator opportunities that amplify wider brand and marketing campaigns
- Lead relationships with creator and media agencies to ensure creative excellence, strong ROI and continuous optimisation
- Build and grow a curated network of creators and influencers aligned to our brand and audience
- Create authentic, culturally relevant social-first content that drives awareness, engagement and advocacy
- Partner closely with Organic and Paid Social teams to deliver integrated campaigns across channels
- Track performance, analyse insights and translate learnings into clear actions and recommendations
- Stay ahead of platform trends, algorithm updates and emerging creator opportunities across TikTok, Instagram, Facebook and beyond
- Support crisis communications activity as part of the wider social team on a shared on-call rota
About you
You'll be a social media expert with strong experience delivering influencer and creator activity for a major consumer brand or agency. You'll combine strategic thinking with creative instinct and know how to turn trends, insights and cultural moments into impactful social content.
You'll also bring:
- Significant experience working in social media for leading large scale consumer brands
- Demonstrable experience developing and executing high impact, creative influencer strategies that deliver strong ROI and work effectively within a wider marketing strategy
- A deep understanding of social platforms, content formats and evolving best practice
- Demonstrate a strong understanding of how to translate consumer insight and spot wider social trends to understand if, how and why they can be applied to our brand
- Strong creative judgement and the ability to give clear, constructive feedback
- A deep understanding of the social media landscape, platforms, algorithms and best practice including expertise in (but not limited to) Facebook, Instagram, and TikTok
- Experience managing agencies and external partners
- Confidence using data and performance insights to optimise activity and demonstrate ROI
- The ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- A collaborative mindset and passion for creating standout work
Be yourself – Our differences make us stronger
Virgin Atlantic are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated, and we can ignite the potential of our forward‐thinking mix of people.
Manager – Social Media and Influencer in Crawley employer: Virgin holidays
At Virgin Atlantic, we pride ourselves on being more than just an airline; we are a vibrant community that fosters creativity and innovation. Our hybrid work model allows for flexibility while working from our state-of-the-art VHQ in Crawley, where collaboration thrives. We offer a supportive environment with ample opportunities for professional growth, ensuring that every team member can contribute to shaping the future of our brand and enjoy a fulfilling career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Manager – Social Media and Influencer in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and influencer collaborations. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can elevate their brand through innovative influencer strategies. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Manager – Social Media and Influencer in Crawley
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see how much you love creating engaging content and building relationships with creators!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in social media and influencer strategies. We’re looking for specific examples that demonstrate your skills and achievements in this area.
Be Authentic:Don’t be afraid to show your personality in your application. At StudySmarter, we value individuality, so let us know what makes you unique and how you can bring that to our team!
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. It’s the easiest way for us to review your details and get back to you quickly!
How to prepare for a job interview at Virgin holidays
✨Know Your Platforms
Make sure you’re up to speed with the latest trends and updates on social media platforms like TikTok, Instagram, and Facebook. Familiarise yourself with their algorithms and content formats, as this knowledge will show your passion and expertise in the field.
✨Showcase Your Creativity
Prepare examples of past influencer campaigns you've worked on. Highlight how you developed creative strategies that delivered strong ROI. Be ready to discuss how you can apply similar innovative thinking to Virgin Atlantic’s brand.
✨Understand the Brand
Dive deep into Virgin Atlantic’s brand values and current marketing strategies. Think about how you can align your ideas with their mission to create experiences people love to talk about. This will demonstrate your commitment and understanding of the role.
✨Be Data-Driven
Come prepared to discuss how you’ve used data and performance insights to optimise social media activities in the past. Being able to translate numbers into actionable strategies will show that you can deliver results and drive engagement effectively.
