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- Tasks: Drive customer growth through innovative digital marketing strategies and manage multi-million-pound budgets.
- Company: Join Virgin Atlantic, a leading travel company with a passion for innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of travel marketing.
- Qualifications: Degree or equivalent experience with a keen interest in performance marketing.
- Other info: Inclusive workplace celebrating diversity and offering support throughout your application journey.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid - 3 days at VHQ, Crawley
Hours: Full Time, 37.5 hours per week. Monday to Friday
Contract Type: 12 months’ Fixed Term Contract / Secondment
Salary: Competitive
Closing Date: 5th February 2025
At Virgin Atlantic Airways, we believe that everyone can take on the world, and it’s our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo. This is your opportunity to join our Digital Acquisition team — helping shape the future of how we attract and engage customers across the globe.
In a nutshell, as a Digital Acquisition Specialist, you’ll lead the charge in driving new customer growth through paid media channels, including PPC, affiliates, and aggregators. You’ll jointly manage a multi-million-pound budget, ensuring every click and conversion delivers against our digital-first ambition and long-term growth strategy. You’ll plan, implement, and evaluate direct acquisition campaigns — optimising for performance, quality, and ROI — while collaborating across global regions to deliver best-in-class digital marketing excellence.
Day to day:
- Lead our direct response marketing strategy across paid search, affiliates, aggregators, rewards, and online travel agents.
- Manage and optimise our partnerships with Skyscanner, Kayak, and other key performance platforms.
- Oversee paid media campaigns across UK, US, and Rest of World (ROW), ensuring alignment with commercial goals and maintaining target ROAS.
- Deliver localised, translated media plans tailored to regional markets and customer behaviours.
- Drive collaboration with the Commercial and eCommerce teams to integrate insights into strategic decision-making.
- Lead the development and integration of our new attribution platform, leveraging insights to refine our media mix.
- Build and maintain a process for capturing and sharing competitor data and market intelligence.
- Champion best practice across regions, ensuring digital marketing excellence is embedded globally.
- Own the traffic demand request process, including paid media.
- Support customer journey mapping across all digital touchpoints, optimising from awareness to conversion.
About You:
You’re curious, commercially aware, and excited by how performance marketing drives growth. You’re motivated by data, enjoy problem-solving, and want to build hands-on experience across PPC and affiliate marketing in a fast-moving, global business. You’re keen to learn how campaigns are planned, launched, optimised, and scaled — and you’re excited by the idea of seeing the impact of your work in real time.
You’ll bring:
- A degree (or equivalent experience) and a genuine interest in performance marketing.
- Exposure to PPC or affiliate marketing through internships, placements, university projects, or self-driven learning.
- An analytical mindset and confidence working with data and insights.
- Curiosity about how search, partners, and platforms work together to drive acquisition.
- An interest in campaign optimisation, testing, and continuous improvement.
- Strong communication skills and the confidence to ask questions and share ideas.
- Energy, curiosity, and a desire to learn and grow.
If you’re looking to start your career in performance marketing, develop hands-on PPC and affiliate skills, and help shape how people discover and book travel with Virgin Atlantic, we’d love to hear from you.
Be yourself – Our differences make us stronger. Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.
Our recipe for Leadership: At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit.
Digital Acquisition Specialist in Crawley employer: Virgin holidays
Contact Detail:
Virgin holidays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Acquisition Specialist in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Virgin Atlantic and their digital marketing strategies. Show us that you’re not just interested in the role but also passionate about how you can contribute to our mission of becoming the most loved travel company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in PPC and affiliate marketing can drive customer growth. We want to hear how you can optimise campaigns and deliver results right from the get-go.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our team and making an impact in the digital acquisition space.
We think you need these skills to ace Digital Acquisition Specialist in Crawley
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Acquisition Specialist role. Highlight your experience with PPC and affiliate marketing, and show us how your skills align with our goals at Virgin Atlantic.
Show Your Passion for Data: We love candidates who are excited about data! Share examples of how you've used data to drive decisions or optimise campaigns in your previous experiences. This will help us see your analytical mindset in action.
Be Yourself: At Virgin Atlantic, we celebrate diversity and individuality. Don’t hesitate to let your personality shine through in your application. We want to know what makes you unique and how you can contribute to our team!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, your application will be seen by the right people, and you'll be one step closer to joining our amazing team!
How to prepare for a job interview at Virgin holidays
✨Know Your Digital Marketing Basics
Before the interview, brush up on your knowledge of PPC and affiliate marketing. Understand how these channels work and be ready to discuss any relevant experience you have, whether from internships or personal projects. This will show your genuine interest in performance marketing.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past experiences. Bring examples of how you've optimised campaigns or improved performance metrics. This will demonstrate your analytical mindset and ability to leverage insights for growth.
✨Be Curious and Ask Questions
During the interview, don’t hesitate to ask questions about the company's digital acquisition strategies or their approach to campaign optimisation. This shows your enthusiasm for the role and your eagerness to learn more about how they operate.
✨Demonstrate Team Collaboration
Highlight any experiences where you've worked collaboratively with others, especially in a marketing context. Discuss how you’ve integrated insights from different teams to achieve common goals, as this aligns with the collaborative spirit at Virgin Atlantic.
