PPC Manager in High Wycombe

We’re looking for a commercially driven and hands-on PPC Manager to join our Marketing team at Virgin Experience Days. This is a critical role within our performance marketing function. Paid Search is a key revenue-driving channel for the business, and we’re looking for someone who can take ownership of day-to-day execution, performance optimisation, and reporting - ensuring we maximise every pound spent. Reporting into the Head of Digital Marketing, you’ll play a pivotal role in driving growth through best-in-class PPC execution.

About the role

This role is all about impact. We’re heavily dependent on PPC performance to drive trading outcomes, so we need someone who is:

• Obsessed with performance and continuous optimisation
• Commercially minded, with a clear focus on profitability, not just top-line growth
• Confident owning attribution approaches and understanding the true value of the channel
• Comfortable working at pace in a trading-focused environment
• Able to bridge the gap between agency strategy and in-house execution

You’ll be the person ensuring our PPC channel is always pushing harder, smarter, and more efficiently.

What you'll do:

• Own the day-to-day execution and optimisation of our PPC campaigns across key platforms (Google Ads, Microsoft Ads, etc.) working with our PPC agency across both our UK and US ad accounts.
• Drive performance improvements across CVR, ROAS, CPC, CTR, with a strong focus on profitable growth.
• Work closely with our agency to ensure best practice is implemented, challenging and guiding where needed.
• Monitor performance daily, making real-time trading decisions based on data and commercial context.
• Deliver clear, insight-led reporting to the Head of Digital Marketing and wider business.

• Have a deep understanding of attribution models, ensuring channel performance is assessed accurately and consistently.
• Conduct detailed performance analysis, to sweat the detail and resolve issues and find new marginal gains at pace.
• Lead and support incrementality testing (e.g. geo tests, bid strategy experiments, audience exclusions) to validate the true impact of PPC activity.
• Support forecasting and budgeting, ensuring spend is allocated effectively to maximise return.
• Working with GA4 to offer deep insight into product level performance - what drives changes YoY.

• Working with our feed provider, take ownership of our product feeds. Testing new imagery and making sure our products are represented.
• Partner with merchandising/eCommerce teams to improve product data quality.
• Implement feed segmentation strategies for bidding, profitability, and inventory priorities.
• Zoom-In, Zoom-Out Thinking - pivot quickly between granular detailed product level audits and zoomed out long term trend analysis.
• Collaborate with internal teams (eCommerce, CRM, Creative) to align campaigns with trading priorities.
• Work with our partnerships team to provide insight on what driving product changes, which products are trending, and where there is demand for products we don’t have.

What you'll need:

• Proven experience in a PPC / Paid Search role, ideally in a fast-paced eCommerce or performance-driven environment.
• Managing Google/Microsoft accounts with at least 7 figure annual spend with experience across both Search and Shopping campaigns.
• Advanced knowledge of Google Ads, Microsoft Ads, Merchant Center, and GA4.
• Proven experience managing large-scale product catalogs and complex account structures.
• Deep understanding of performance metrics including ROAS, CVR, CPC, CTR, and their relationship to profitability.
• Experience working with different attribution models and understanding their impact on decision-making.
• Expert-level knowledge of Google’s latest automation tools and optimisation of audience signals and assets.
• Strong analytical skills with experience in deep-dive performance analysis and incrementality testing.
• Experience working with agencies, able to manage, challenge, and maximise partner output.
• Commercial mindset with the ability to connect channel performance to overall business trading.
• High attention to detail and a proactive, problem-solving approach.
• Strong communication skills, able to clearly present performance insights and recommendations.

Perks to make work feel less ordinary:

• Time for you: 25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year.
• Freedom to work your way: 2 days in-office (Tuesdays a mandatory in-office day), Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day).
• Wellbeing that works: Access to an award-winning employee assistance programme; Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs; Cycle to Work and Electric Vehicle schemes (post probation).
• Future proofing you (and your finances): Company pension (5% you, 3% us) after 3 months; Discretionary bonus and life assurance after probation.
• Giving back & all the anti-ordinary extras: 2 volunteer days each year; Free breakfast when in the office; Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations); Yearly £150 experience voucher; Discounts on experiences and across the Virgin Group; Refer a Friend bonus and generous team celebrations throughout the year.