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- Tasks: Lead social media strategy for Virgin Atlantic's CEO and Leadership Team, creating engaging content.
- Company: Join the innovative team at Virgin Atlantic, known for its unique spirit and customer experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities to shape brand storytelling.
- Why this job: Be at the forefront of social media innovation and amplify a renowned brand's voice.
- Qualifications: Proven social media experience, strong writing skills, and creative content creation abilities.
- Other info: Collaborate with senior leaders and drive impactful communication strategies.
The predicted salary is between 36000 - 60000 £ per year.
As Social Media Manager, News & Leadership Communications, you\’ll bring a bold, social-first mindset to the very top of Virgin Atlantic. Working directly with our CEO and Leadership Team, you\’ll shape the voice of Virgin Atlantic across our leadership social media presence, amplifying our brand, people, purpose, renowned customer experience and unique Virgin spirit across LinkedIn and Instagram.
You\’ll lead the channel and content strategy that inspires, excites and engages our customers, people and prospective employees, planning and delivering an optimal cadence of distinct and dynamic content. From launches, inaugural flights and speaking opportunities to behind-the-scenes stories of our incredible people, you\’ll create social moments that connect with audiences inside and outside Virgin Atlantic.
Harnessing strong writing and content creation skills, you\’ll define, implement and deliver storytelling that brings our company news drumbeat, thought leadership, and unique brand moments to life.
As Social Media Manager, News & Leadership Communications, you will:
• Define and deliver the social media strategy for our CEO and Leadership Team, leveraging new features and formats to drive measurable engagement and influence
• Partner closely with Communications, Brand, Marketing and teams across the business to develop a content pipeline of content and craft storytelling that amplifies our corporate narrative and showcases Virgin Atlantic\’s culture
• Personally write sharp, social-optimised copy in tailored styles and tone of voice
• Create scroll-stopping audiovisual assets including photography and edited video, often at quick turnaround
• Day-to-day management of leadership social media platforms, including community engagement finding fresh ways to interact with followers, nurturing a strong sense of loyalty and community
• Track performance, report insights and continually evolve strategies to maximise reach and impact, always looking for what\’s next in social innovation.
• Collaborate with partners including Meta and LinkedIn to stay ahead of social innovation and trial new platform features
• Work closely with the VP Comms and Head of Corporate Communications to build out a thought leadership programme, spanning social, media and speaking opportunities, aligned with our five-year business plan
• Identify opportunities to collaborate with partners, maintaining strong relationships with social media peers, prioritising Virgin Group and Delta Air Lines
• Play a key role in moments of disruption, issues or crisis, guiding leadership tone and visibility on social to reinforce trust and brand integrity.
About You
• Proven track record growing social media presence for a leading brand/and or CEO/company founder/talent.
• Outstanding written and verbal communication skills; highly nuanced communicator and able to influence with ease.
• Digitally native with extensive experience working in social, leadership communications or client-side / agency-side in a relevant field
• Exceptional creative flair and an intrinsic understanding of how to create quality content for storytelling, including self-shooting & editing skills
• Experience with relevant software/apps (e.g. Capcut and Adobe Express for photo, video editing and creative design) and content management (e.g. Sprout).
• Degree-educated or equivalent experience in relevant area of study: English, journalism, marketing, communications, copywriting.
• Confident, organised collaborator with experience of working with senior leaders and influencing stakeholders
• Experience defining channel strategies to support communications and deliver outstanding impactful outcomes.
• Proficiency in social media planning, execution and reporting/analytics platforms and tools.
• Ability to work under pressure and nimbly source information cross-functionally to deliver integrated solutions, often to tight deadlines and budgets
Social Media Manager, News employer: Virgin Atlantic
Contact Detail:
Virgin Atlantic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager, News
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Virgin Atlantic. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your social media skills! Create a portfolio showcasing your best work, especially any campaigns or content that drove engagement. This is your chance to shine!
✨Tip Number 3
Stay updated on trends! Follow the latest social media trends and be ready to discuss how you can apply them at Virgin Atlantic. It shows you're proactive and passionate.
✨Tip Number 4
Apply through our website! It's the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Virgin Atlantic team.
We think you need these skills to ace Social Media Manager, News
Some tips for your application 🫡
Show Off Your Writing Skills: As a Social Media Manager, your writing will be key! Make sure to showcase your sharp, social-optimised copy in your application. Use a tone that reflects the Virgin Atlantic spirit and demonstrates your ability to engage audiences.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience with social media strategies and storytelling. Show us how you can amplify our brand and connect with our audience!
Highlight Your Creative Flair: We love creativity! Include examples of your previous work, especially any scroll-stopping content you've created. Whether it’s photography, video, or written pieces, let your creative side shine through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining the Virgin Atlantic team!
How to prepare for a job interview at Virgin Atlantic
✨Know Your Social Media Inside Out
Before the interview, dive deep into Virgin Atlantic's social media presence. Familiarise yourself with their tone, style, and recent campaigns. Be ready to discuss how you can enhance their strategy and bring fresh ideas to the table.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your storytelling abilities. Bring along a portfolio or links to your best content. Make sure to explain how your content has driven engagement and resonated with audiences.
✨Be Ready to Discuss Metrics
Understand the importance of analytics in social media. Be prepared to talk about how you've tracked performance in previous roles and how you plan to measure success at Virgin Atlantic. Highlight any tools you're familiar with, like Sprout or other analytics platforms.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with senior leaders and various teams, be ready to share examples of successful collaborations. Talk about how you’ve influenced stakeholders and navigated different perspectives to achieve common goals.