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For Companies At a Glance
- Tasks: Transform customer data into insights that drive strategic decisions and enhance guest experiences.
- Company: Join Virgin Atlantic Holidays, a leader in travel innovation and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by using data to shape holiday experiences and drive business success.
- Qualifications: Experience in analytics, strong SQL skills, and a knack for storytelling with data.
- Other info: Collaborative environment with a focus on advanced analytics and AI.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Analytics Specialist for Virgin Atlantic Holidays will be responsible for transforming customer and operational data into actionable insights that drive strategic decision-making and performance optimisation. This role focuses on delivering high-quality analysis, reporting, and dashboards that enhance guest understanding, engagement, campaign effectiveness, and business profitability. Acting as a key bridge between data, marketing, commercial and Virgin Atlantic Holidays product functions, the role ensures analytics play a central part in shaping our holiday propositions, communications and experiences.
The role will champion the use of advanced analytics and AI to enhance customer lifetime value, improve targeting precision, and drive growth across Virgin Atlantic Holidays’ key segments. The position demands curiosity, technical rigour, and the ability to translate complex datasets into clear narratives that influence stakeholders across the business.
Day to day:
- Develop reporting dashboards that improve our understanding of Holidays guests.
- Develop our insight capability and how we can quickly translate this into meaningful business actions.
- Understand trends that lead to potential business risks & opportunities working collaboratively to validate and provide actionable recommendations.
- Enrich our business segmentation with Holidays guest data and how we can track core guest segments.
- Create the guest narrative to create recommendations on how we can effectively target and grow the Holidays core segments.
- Champion the development of our guest segments and how these relate to Holidays growth.
- Collaborating with CRM Design, Journeys & Holiday teams, develop holidays guest insight linked to guest journeys and the lifecycle we want to develop.
- Create activity performance dashboards and recommendations to optimise performance post activity.
About You:
- Proven experience in an analytical or insight-driven role, ideally within travel, retail, or digital marketing.
- Strong proficiency in SQL, Power BI (or equivalent data visualisation tools), and data manipulation within large, complex datasets.
- Deep understanding of marketing data platforms, customer segmentation, and campaign performance measurement.
- Demonstrated ability to translate data findings into commercial recommendations and influence decision-making.
- Excellent communication skills, capable of presenting insights to both technical and non-technical audiences.
Preferred attributes:
- Experience within a CRM, loyalty, or customer engagement environment.
- Understanding of digital and offline campaign performance metrics (e.g. NPS, revenue attribution, engagement).
- Familiarity with data governance, testing frameworks, and “test and learn” optimisation methodologies.
- Degree in Mathematics, Statistics, Economics, or related discipline (or equivalent work experience).
CRM Analyst employer: Virgin Atlantic
Contact Detail:
Virgin Atlantic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real examples from your past experiences to demonstrate how you've turned data into actionable insights.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that excite you, like Virgin Atlantic Holidays! Tailor your approach to show how your skills align with their needs, especially in CRM and data analytics.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a great way to reiterate your interest in the role and remind them of your unique qualifications. Plus, it shows you’re genuinely keen on joining their team!
We think you need these skills to ace CRM Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Analyst. Highlight your experience with data analysis, SQL, and any relevant tools like Power BI. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about analytics and how you can contribute to enhancing guest experiences at Virgin Atlantic Holidays. Keep it engaging and personal!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them in real-world scenarios. Share examples of how you've transformed data into actionable insights that drove business decisions. We love a good story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Virgin Atlantic
✨Know Your Data Tools
Make sure you brush up on your SQL and Power BI skills before the interview. Be ready to discuss how you've used these tools in past roles to manipulate large datasets and create insightful dashboards. This will show that you’re not just familiar with the tools, but you can also leverage them effectively.
✨Understand the Business
Research Virgin Atlantic Holidays and their customer segments thoroughly. Understand their marketing strategies and how analytics plays a role in shaping their holiday propositions. This knowledge will help you tailor your answers and demonstrate your genuine interest in the company.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse data scenarios. Practice articulating your thought process clearly, as this will showcase your analytical skills and ability to translate complex data into actionable insights.
✨Communicate Clearly
Since you'll be presenting insights to both technical and non-technical audiences, practice explaining your findings in simple terms. Use examples from your previous experience where you successfully communicated complex data narratives to influence decision-making.
