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For Companies At a Glance
- Tasks: Lead the transformation of Virgin Atlantic's digital web experience from inspiration to booking.
- Company: Join Virgin Atlantic, a forward-thinking travel company with a passion for innovation.
- Benefits: Flexible working, competitive salary, and a commitment to inclusivity.
- Other info: Be part of a diverse team that values collaboration and continuous learning.
- Why this job: Shape the future of digital travel and make a real impact on customer experiences.
- Qualifications: Proven experience in digital product strategy and strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Job details
- Salary: Competitive
- Hours: 37.5 per week, Monday to Friday
- Location: Flexible working, with up to 3 days per week at our VHQ in Crawley
- Contract: Permanent
- Closing Date: 23rd January 2026
In a nutshell
At Virgin Atlantic, we believe everyone has the potential to take on the world. Our ambition is to be the most loved travel company, and as we enter an exciting new phase of growth, we're challenging conventions with bold thinking, innovation and purpose. If you're ready to shape the future of digital travel experiences, we'd love to hear from you.
This is a senior leadership role responsible for transforming the performance and experience of Virgin Atlantic's digital web ecosystem - from inspiration through to booking - across all digital channels. You will define and lead the end-to-end web strategy, ensuring our website delivers seamless, inspiring and commercially successful journeys that reflect our premium brand. With a deep understanding of customer needs and commercial performance, you will create a high-impact roadmap that brings together flights, holidays, loyalty and content into one cohesive experience. You will be accountable for delivering measurable improvements in customer satisfaction, conversion and business value.
Leading a multidisciplinary team of internal and external experts across product, design, engineering, marketing and analytics, you will ensure the platform consistently exceeds customer expectations. You will continuously evaluate and apply the latest GenAI developments, ensuring we stay at the forefront of innovation. This role has direct leadership responsibility for Digital Product Managers / Owners and the Design team. You will set the vision for product and design excellence, accessibility, usability and consistency across platforms, embedding design throughout the product development lifecycle to drive tangible business outcomes.
As a senior digital leader, you will represent Digital Product at senior forums, influencing decision-making at SLT and Executive level, while building a high-performing, inclusive and future-focused team.
Day to day
- Own the product vision and strategic roadmap for the web experience, from inspiration to booking
- Define clear KPIs for conversion, engagement and end-to-end journey performance
- Develop compelling, data-driven business cases to support investment decisions
- Align experience outcomes with commercial performance and brand standards
- Champion digital-first thinking across the organisation
- Use analytics, experimentation and A/B testing to optimise journeys and drive continuous improvement
- Maintain clear visibility of performance and roadmap progress at SLT level
- Translate strategy into clear, prioritised roadmaps, OKRs and quarterly plans
- Lead prioritisation and planning across squads, ensuring high-impact delivery
- Ensure effective use of agile ways of working
- Build strong partnerships with engineering, marketing, commercial, loyalty, data and content teams
- Set and evolve the design vision across all digital platforms
- Lead and grow the Design team, embedding design systems, accessibility and usability standards
- Govern UX, UI and visual consistency across squads
- Champion a culture of design excellence and user-centred thinking
- Lead, coach and inspire multidisciplinary teams across product and design
- Set clear goals and stretch ambitions for product excellence
- Foster a culture of high performance, collaboration and continuous learning
- Represent Digital Product in strategic, investment and governance forums
- Stay ahead of digital, UX and technology trends, bringing innovation through personalisation, GenAI and platform evolution
- Represent Virgin Atlantic externally within digital and product leadership communities
- Model leadership behaviours aligned to Virgin Atlantic's values
About you
- Significant experience owning digital product strategy, delivery and optimisation
- Proven track record delivering high-performing web platforms and ecommerce journeys
- Strong background in UX, UI and product design leadership
- Deep experience using customer data, analytics and experimentation to drive outcomes
- Commercially astute, with experience managing digital investment and budgets
- Proven ability to lead cross-functional teams in agile environments
- Confident, inspiring leader with strong stakeholder management skills
- Excellent communication and influencing skills at Executive and Board level
- Experience in ecommerce, travel or customer-centric digital platforms
Our differences make us stronger. Our customers come from all walks of life - and so do our colleagues. We're proud to be an equal opportunities employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world, regardless of age, gender, gender identity or expression, ethnicity, sexual orientation, disability, religion or belief. We're committed to creating an inclusive environment where everyone feels they belong and can thrive. If you need any adjustments or support at any stage of the recruitment process, please let us know. You can contact our team at recruitment@fly.virgin.com, confident that your individual needs will be fully supported.
Senior Digital Product Manager in Crawley employer: Virgin Atlantic
Contact Detail:
Virgin Atlantic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Product Manager in Crawley
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Virgin Atlantic or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Virgin Atlantic is all about innovation and inclusivity, so think about how your experience aligns with their mission and be ready to share examples.
✨Tip Number 3
Showcase your digital prowess! Bring along a portfolio of your past projects that highlight your skills in product management, UX/UI design, and data-driven decision-making. This will help you stand out as a candidate who can drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Virgin Atlantic.
We think you need these skills to ace Senior Digital Product Manager in Crawley
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Digital Product Manager role. Highlight your experience in digital product strategy and how it aligns with Virgin Atlantic's vision of transforming digital travel experiences.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've driven improvements in customer satisfaction and conversion rates. Use metrics to back up your claims – numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We want to see who you are beyond your professional achievements. Share your passion for digital innovation and how you can contribute to our mission at Virgin Atlantic.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This way, we can ensure your application is reviewed promptly and you’re considered for this exciting opportunity!
How to prepare for a job interview at Virgin Atlantic
✨Know Your Digital Product Strategy
Before the interview, dive deep into Virgin Atlantic's digital product strategy. Familiarise yourself with their current web ecosystem and think about how you can enhance it. Be ready to discuss specific strategies you've implemented in the past that align with their goals.
✨Showcase Your Leadership Skills
As a Senior Digital Product Manager, you'll be leading teams. Prepare examples of how you've successfully led cross-functional teams in agile environments. Highlight your ability to inspire and coach others, as well as how you've fostered a culture of collaboration and continuous learning.
✨Bring Data-Driven Insights
Virgin Atlantic values data-driven decision-making. Come prepared with examples of how you've used customer data and analytics to drive product improvements. Discuss any A/B testing or experimentation you've conducted and the measurable outcomes that resulted from those efforts.
✨Align with Their Values
Understand Virgin Atlantic's commitment to inclusivity and diversity. Be ready to discuss how you can contribute to creating an inclusive environment within the team. Share your thoughts on how diverse perspectives can enhance product development and customer experiences.