At Virgin Atlantic, we’re always looking for smarter ways to connect customers with the experiences they love. As our Digital Acquisition Specialist, you’ll play a key role in shaping how customers discover and choose Virgin Atlantic, using paid media to drive high-quality traffic, conversion and commercial growth.
Working across paid search, affiliates and aggregators, you’ll help manage an acquisition programme backed by around £18m in media investment and supporting approximately £350m in sales intake revenue. It’s a hands‑on, commercially focused role where you’ll turn insight into action, respond to trading opportunities and continually improve the return from our digital investment.
Day to day
- You’ll manage and optimise day-to-day digital acquisition activity across paid search, affiliates and aggregators, bringing our media plans to life and making sure investment is working as hard as possible.
- Activate and optimise paid media activity against commercial objectives, responding quickly to changing customer demand, trading priorities and performance opportunities.
- Help manage acquisition budgets across the UK, US and Rest of World, balancing investment decisions with commercial priorities and target ROAS.
- Manage important aggregator relationships, including Skyscanner and Kayak, to maximise qualified traffic and commercial value.
- Adapt acquisition activity for local markets, using customer behaviour and market insight to improve performance and conversion.
- Support demand generation for Virgin Atlantic Holidays and help identify the most effective channels for promoting ancillary products.
- Use performance data, attribution and customer journey insight to test, learn and continually improve our media mix.
- Work with agency partners to establish quarterly KPIs, forecasts and performance plans, spotting risks and opportunities early.
- Bring acquisition insight into trading conversations, helping colleagues understand what’s happening, why it’s happening and what we should do next.
- Partner with Analytics, Digital and Technology teams to strengthen tracking, attribution and reporting.
- Stay curious about the evolving paid media landscape, identifying emerging platforms, technologies and new traffic sources that could unlock incremental growth.
About you
- You’re commercially minded, comfortable working with data and excited by the possibilities of digital acquisition. You understand that great performance marketing isn’t simply about driving more traffic — it’s about finding the right customers, at the right moment, and making smart investment decisions that deliver sustainable value.
- Strong knowledge of paid media, particularly PPC, affiliates and aggregators.
- Experience managing marketing budgets and delivering against performance and commercial targets.
- A solid understanding of digital analytics, attribution and optimisation.
- Experience working with and managing media or agency partners.
- Familiarity with marketing technology and tag-management platforms.
- Strong stakeholder skills and the ability to translate complex performance data into clear recommendations and action.
- A test-and-learn mindset, with genuine curiosity about new technology, platforms and changing customer behaviour.
- A degree-level qualification or equivalent practical experience.
#J-18808-Ljbffr
Digital Specialist in Crawley employer: Virgin Atlantic
At Virgin Atlantic Airways, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Cargo Route Optimisation Manager, you will benefit from a supportive environment that encourages professional growth and innovation, all while working in the vibrant locations of London Heathrow or Crawley. With a commitment to diversity and equal opportunity, we ensure that every team member feels valued and has the resources they need to succeed in their career journey.
