At a Glance
- Tasks: Drive consumer insights to shape Virgin Atlantic's brand and product strategies.
- Company: Join the innovative team at Virgin Atlantic, a leader in the travel industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment focused on consumer-centric decision-making and innovation.
- Why this job: Make a real impact by influencing travel experiences for millions of customers.
- Qualifications: Extensive market research experience with strong qualitative and quantitative skills.
The predicted salary is between 60000 - 75000 £ per year.
As our Consumer Insight Manager, you’ll be the driving force behind Virgin Atlantic’s Masterbrand insights—ensuring every strategic decision is grounded in consumer understanding. Acting as a key bridge to our brand and product teams, you’ll champion a consumer in-first mindset to guide investment decisions and future growth strategies. You’ll identify what truly matters to travellers, uncover barriers to consideration and purchase, and shape clear, actionable recommendations to enhance the Virgin Atlantic experience. This role will also oversee all insight and research programmes that inform long-term brand, product, and service direction—from bespoke research to brand health tracking, trend analysis, and innovation testing.
By integrating diverse sources of data and insight, you’ll provide a 360° view of the long-haul traveller and the market landscape—delivering intelligence that informs decisions and fuels commercial growth.
Day to day:
- Design and execute both qualitative (e.g., focus groups, ethnography, IDIs) and quantitative (e.g., surveys, segmentation, conjoint) studies that generate clear, actionable insights.
- Select appropriate methodologies tailored to business needs and audience segments.
- Communicate insights compellingly and regularly to drive action and inspire stakeholders.
- Partner across Customer Experience, Product, and Commercial teams to align on shared insight needs.
- Collaborate with Voice of the Customer (VoC) and Marketing Effectiveness to inform and influence the Brand & Marketing strategy.
- Manage budgets for ad hoc research and identify knowledge gaps.
- Inspire and coach team members, contributing to a high-performing, engaged team culture.
- Build trusted relationships across departments through clear communication and collaboration.
- Manage relationships with internal teams and agency partners to ensure best-in-class insights and competitive advantage.
- Lead the development and embedding of innovative methodologies that strengthen consumer-centric decision-making.
About you:
- Extensive experience in market research and consumer insight, with strong expertise across both qualitative and quantitative methodologies.
- Proven ability to use insight to influence strategy and drive tangible business impact.
- Strong stakeholder management skills, with the confidence to influence and inspire at all levels.
- Exceptional communication skills—able to distil complex findings into clear, actionable stories.
- Strategic thinker with excellent analytical and problem-solving abilities.
- Experienced in managing multiple research agencies and budgets.
- Adept at prioritising effectively in a fast-paced environment.
- Passionate about embedding consumer-centricity and data-driven decision-making across the business.
Customer & Consumer Insights Manager in Crawley employer: Virgin Atlantic
At Virgin Atlantic, we pride ourselves on being an exceptional employer that champions a culture of innovation and collaboration. As a Customer & Consumer Insights Manager, you will thrive in an environment that values your expertise and encourages professional growth, all while working in a vibrant location that embodies our commitment to delivering outstanding travel experiences. With a focus on employee development and a supportive team atmosphere, you'll have the opportunity to make a meaningful impact on our brand and shape the future of air travel.
StudySmarter Expert Advice🤫
We think this is how you could land Customer & Consumer Insights Manager in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their values, recent news, and how they approach consumer insights. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used insights to drive decisions in past roles. This will demonstrate your expertise and ability to influence strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Customer & Consumer Insights Manager in Crawley
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and goals of Virgin Atlantic, showing that you get what they're all about.
Showcase Your Insights:This role is all about consumer insights, so make sure to highlight your experience in market research. Use specific examples to demonstrate how your insights have influenced strategy and led to tangible results.
Keep It Clear and Compelling:Your application should tell a story. Avoid jargon and keep your language straightforward. Make it easy for the reader to see how your skills and experiences align with the role—clarity is key!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Virgin Atlantic
✨Know Your Consumer Inside Out
Before the interview, dive deep into understanding Virgin Atlantic's target audience. Familiarise yourself with their preferences, pain points, and what drives their decisions. This will not only help you answer questions more effectively but also demonstrate your passion for consumer insights.
✨Showcase Your Methodological Expertise
Be ready to discuss specific qualitative and quantitative methodologies you've used in past projects. Prepare examples of how these methods led to actionable insights and influenced business strategies. This will highlight your hands-on experience and strategic thinking.
✨Communicate Clearly and Compellingly
Practice distilling complex data into simple, engaging narratives. During the interview, focus on how you can communicate insights to inspire stakeholders. Use storytelling techniques to make your points memorable and impactful.
✨Demonstrate Collaborative Spirit
Highlight your experience working across different teams and departments. Share examples of how you've built relationships and collaborated with others to achieve common goals. This will show that you're not just a lone wolf but a team player who values collaboration.
