At a Glance
- Tasks: Drive consumer insights to shape Virgin Atlantic's brand and product strategies.
- Company: Join Virgin Atlantic, a purpose-led airline committed to innovation and sustainability.
- Benefits: Flexible working, competitive salary, and a supportive team culture.
- Other info: Inclusive workplace that celebrates diversity and supports individual needs.
- Why this job: Make a real impact by influencing travel experiences for millions.
- Qualifications: Experience in market research with strong analytical and communication skills.
The predicted salary is between 54000 - 66000 £ per year.
Salary: Competitive per annum
Hours: 37.5 per week, Monday to Friday
Location: Flexible working, 2 days a week in our VHQ, Crawley & 1 day in London
Contract: Permanent
Closing Date: 25th May 2026
Virgin Atlantic is a purpose led long haul airline. Committed to protecting the planet, whilst bringing the social and economic benefits of connectivity and trade to the destinations and communities we serve. At Virgin Atlantic, we’re committed to innovation, pioneering change through partnership, and being transparent in our progress.
In a nutshell, as our Consumer Insight Manager, you’ll be the driving force behind Virgin Atlantic’s Masterbrand insights—ensuring every strategic decision is grounded in consumer understanding. Acting as a key bridge to our brand and product teams, you’ll champion a consumer in-first mindset to guide investment decisions and future growth strategies. You’ll identify what truly matters to travellers, uncover barriers to consideration and purchase, and shape clear, actionable recommendations to enhance the Virgin Atlantic experience. This role will also oversee all insight and research programmes that inform long-term brand, product, and service direction—from bespoke research to brand health tracking, trend analysis, and innovation testing. By integrating diverse sources of data and insight, you’ll provide a 360° view of the long-haul traveller and the market landscape—delivering intelligence that informs decisions and fuels commercial growth.
Day to day:
- Design and execute both qualitative (e.g., focus groups, ethnography, IDIs) and quantitative (e.g., surveys, segmentation, conjoint) studies that generate clear, actionable insights.
- Select appropriate methodologies tailored to business needs and audience segments.
- Communicate insights compellingly and regularly to drive action and inspire stakeholders.
- Partner across Customer Experience, Product, and Commercial teams to align on shared insight needs.
- Collaborate with Voice of the Customer (VoC) and Marketing Effectiveness to inform and influence the Brand & Marketing strategy.
- Manage budgets for ad hoc research and identify knowledge gaps.
- Inspire and coach team members, contributing to a high-performing, engaged team culture.
- Build trusted relationships across departments through clear communication and collaboration.
- Manage relationships with internal teams and agency partners to ensure best-in-class insights and competitive advantage.
- Lead the development and embedding of innovative methodologies that strengthen consumer-centric decision-making.
About you:
- Extensive experience in market research and consumer insight, with strong expertise across both qualitative and quantitative methodologies.
- Proven ability to use insight to influence strategy and drive tangible business impact.
- Strong stakeholder management skills, with the confidence to influence and inspire at all levels.
- Exceptional communication skills—able to distil complex findings into clear, actionable stories.
- Strategic thinker with excellent analytical and problem-solving abilities.
- Experienced in managing multiple research agencies and budgets.
- Adept at prioritising effectively in a fast-paced environment.
- Passionate about embedding consumer-centricity and data-driven decision-making across the business.
Our differences make us stronger. Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong. To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.
Customer and Consumer Insight Manager in Crawley employer: Virgin Atlantic
Virgin Atlantic is an exceptional employer, offering a dynamic work environment where innovation and teamwork thrive. With a commitment to employee growth, the company provides extensive training opportunities and a supportive culture that values safety and excellence in aircraft maintenance. Located in London, employees enjoy a vibrant city life alongside a competitive benefits package, making it a rewarding place to build a career in aviation.
StudySmarter Expert Advice🤫
We think this is how you could land Customer and Consumer Insight Manager in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Virgin Atlantic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Virgin Atlantic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Virgin Atlantic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Virgin Atlantic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer and Consumer Insight Manager in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Virgin Atlantic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Virgin Atlantic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Virgin Atlantic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Virgin Atlantic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Virgin Atlantic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Virgin Atlantic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
