Commercial Manager - Northampton

Virgin Active are committed to changing people’s lives for the better through wellness.

Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs, and all our team members pride themselves on incorporating Virgin Active values and ensuring the highest brand standards so that members can experience the finest facilities and service.

Responsibilities

• Hold total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
• Drive corporate sales pipeline activity, secure strategic partnerships, manage lead flow, optimise conversion, and provide full oversight of the prospect journey.
• Deliver accurate weekly and monthly commercial planning and activity modelling to support performance.
• Shift the team from mid-market, volume-based selling to a premium, value-driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
• Co‑coach the team to deliver short, elegant, emotionally resonant conversations and embed quality‑of‑sale measures into daily performance reviews.
• Ensure accurate CRM (Dynamics) usage, predictive insights, and data‑led prioritisation to increase conversion, reduce drop‑off, and grow POS value.
• Ensure delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona‑aligned welcome experiences, moments of generosity, and a curated 90‑day graduation moment.
• Lead a high‑performance culture by setting clear KPIs, delivering disciplined one‑to‑ones, coaching premium sales skills, and identifying and developing future talent.
• Lead by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
• Ensure operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.

Qualifications

• Proven experience leading a high‑performing commercial or sales team.
• Strong commercial acumen with the ability to interpret financial results and drive profitability.
• Strong people‑management and organisational skills, fostering a cohesive and high‑performing team.
• A passion for hospitality and customer experience, with unwavering dedication to service standards.
• Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
• Flexibility to work early mornings, evenings, weekends, and holidays.

Benefits

• 30 days annual leave (including bank holidays) plus a Celebration Day.
• Access to the People’s Pension with a 3% company contribution.
• Complimentary Virgin Active membership for you and a buddy, plus free membership for children.
• Discounts across Virgin brands, including Virgin Atlantic, Virgin Holidays, Virgin Media/O2, and others.
• Salary Finance support: loans and savings plans, plus personal finance expertise.
• BUPA Employer Assistance Programme with four free counselling sessions.
• Corporate letting service through Dexters, offering no tenant charges.
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Points: online discounts to retailers.

• Discounts on Virgin Academy courses, trained by the very best instructors.
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