At a Glance
- Tasks: Drive pricing and promotions strategy to boost membership growth and revenue.
- Company: Join Virgin Active, a leader in wellness and leisure experiences.
- Benefits: 25 days leave, complimentary gym membership, health insurance, and discounts across Virgin brands.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on member experiences while shaping the future of wellness.
- Qualifications: Experience in pricing, strong analytical skills, and advanced Excel proficiency.
The predicted salary is between 45000 - 55000 £ per year.
Virgin Active are committed to changing people's lives for the better through wellness.
Our team are dedicated to delivering unique leisure and social wellness experiences across our clubs.
We believe exceptional commercial decisions create exceptional member experiences, and we're passionate about continually evolving the way we attract, engage and retain our members.
We take value in recruiting the very best people who combine commercial thinking with innovation to help shape the future of Virgin Active.
We are looking for a Pricing & Promotions Manager to join our Commercial Team.
The Pricing & Promotions Manager is responsible for developing and delivering Virgin Active's pricing and promotional strategy across the UK business.
Working closely with the Commercial Director and key stakeholders, you will use commercial insight, data and strategic thinking to optimise pricing, drive membership growth and maximise revenue, ensuring every promotion delivers measurable value for both our members and the business.
The Role
- Develop and deliver the annual and quarterly pricing and promotions strategy to support membership growth and commercial performance.
- Analyse pricing performance, member behaviour and commercial data to identify opportunities for revenue optimisation.
- Design, implement and evaluate pricing and promotional tests, using insight to continuously improve performance.
- Build compelling business cases and commercial recommendations to support pricing and promotional decisions.
- Manage the governance and approval process for pricing changes and promotional activity.
- Monitor the successful implementation of pricing and promotions across all sales channels, ensuring accuracy and consistency.
- Deliver post-campaign analysis, measuring effectiveness, return on investment and future opportunities.
- Maintain the central source of truth for all pricing, offers and promotional eligibility.
- Collaborate with stakeholders across Commercial, Marketing, Digital and Club Operations to deliver successful commercial initiatives.
- Produce regular commercial reporting, modelling and insight to support strategic decision making and business performance.
- Contribute to the development of commercial processes, playbooks and best practice across the organisation.
Experience
- Proven experience in pricing, promotions or commercial strategy, ideally within a consumer-facing business.
- Strong commercial and analytical skills with experience interpreting complex data to drive business decisions.
- Advanced Excel skills with experience using SQL, Power BI or similar analytical tools.
- Experience in pricing optimisation, promotional analysis, segmentation and commercial modelling.
- Ability to communicate complex analysis clearly and confidently to senior stakeholders.
- Highly organised with excellent planning, project management and stakeholder management skills.
- A proactive, self-starting approach with the ability to balance strategic thinking and operational delivery.
- Experience within a membership, leisure, hospitality or subscription-based business would be advantageous.
- Willingness to work from the Virgin Active UK Head Office a minimum of three days per week, with occasional travel to clubs across the UK.
- Our Perks
- 25 days (excluding bank holidays) annual leave, plus a Celebration Day and we want you take them
- Access to Scottish Widow's pension, with us matching contributions up to 5%.
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Private Dental and Healthcare Insurance your physical health is important, and we want you to have the access to healthcare should you require it.
- Life Assurance 4x your salary which we hope you will not need.
- We want you to love Virgin Active like we do, so you get discounts across Virgin active everything from guest passes to 50% off PT sessions.
- You will join Virgin Family where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
- Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
- Managing finances can be difficult, so we offer access to Salary Finance.
They can support you with loans, salary advances and savings plans, as well as help you become a personal finance expert.
- Mental health is a cornerstone of wellbeing. Our employer assistance programme is there when you need a helping hand.
- We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services meaning no tenant charges.
- Access to Each Person, offering access to Cycle to Work, a Tech Scheme and loads of online discounts to retailers.
Pricing and Promotions manager - London employer: Virgin Active
At Virgin Active, we pride ourselves on being an exceptional employer that fosters a vibrant and health-focused work culture. As a Wellness Café Team Member at KAUAI in the UK, you'll enjoy a supportive environment that encourages personal growth, offers competitive benefits like staff discounts and complimentary gym memberships, and promotes teamwork among passionate individuals dedicated to enhancing customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Pricing and Promotions manager - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Virgin Active and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Virgin Active are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Virgin Active on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Virgin Active. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Pricing and Promotions manager - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Virgin Active. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Virgin Active:Show us that you’ve done your homework! In your application, briefly mention what you admire about Virgin Active’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Virgin Active
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Virgin Active will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Virgin Active, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
