At a Glance
- Tasks: Lead a high-performing team to drive commercial success and enhance member experiences.
- Company: Join Virgin Active, a leader in wellness and leisure.
- Benefits: 30 days annual leave, complimentary membership, discounts, and mental health support.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on people's lives through wellness and exceptional service.
- Qualifications: Proven experience in leading sales teams and strong people management skills.
The predicted salary is between 40000 - 50000 £ per year.
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting only the very best Commercial Manager to join our Club team, to support in the management of our clubs.
The Role
- Holding total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
- Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
- Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
- Shifting the team from mid-market, volume-based selling to a premium, value-driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
- Coaching the team to deliver short, elegant, emotionally resonant conversations and embedding quality-of-sale measures into daily performance reviews.
- Ensuring accurate CRM (Dynamics) usage, predictive insights, and data-led prioritisation to increase conversion, reduce drop-off, and grow POS value.
- Ensuring delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona-aligned welcome experiences, moments of generosity, and a curated 90-day graduation moment.
- Leading a high-performance culture by setting clear KPIs, delivering disciplined one-to-ones, coaching premium sales skills, and identifying and developing future talent.
- Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
- Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.
Experience
- Proven experience leading a high-performing commercial or sales team.
- Strong commercial acumen with the ability to interpret financial results and drive profitability.
- Strong people management and organisational skills, fostering a cohesive and high-performing team.
- A passion for hospitality and customer experience, with unwavering dedication to service standards.
- Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
- Flexibility to work early mornings, evenings, weekends, and holidays.
Our Perks
- 30 days (including bank holidays) annual leave plus a Celebration Day – and we want you to take them.
- Access to The Peoples Pension, with our contributions at 3%.
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
- Join Virgin Family - communicate with colleagues across Virgin Group, with many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
- Access to Salary Finance for loans and savings plans, as well as personal finance support.
- BUPA employer assistance programme offering 4 free counselling sessions.
- Complimentary corporate letting services through Dexters, meaning no tenant charges.
- Access to ePoints, offering online discounts to retailers.
- Discount on all Academy courses, trained by the very best instructors.
Commercial Manager - London employer: Virgin Active
Virgin Active is an exceptional employer, dedicated to fostering a vibrant work culture that prioritises wellness and personal growth. As a Commercial Manager in London, you will benefit from a supportive environment that encourages professional development, offers generous annual leave, and provides access to exclusive discounts across the Virgin Group. With a strong focus on employee wellbeing and a commitment to delivering outstanding service, Virgin Active stands out as a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Virgin Active's values and think about how your experience aligns with their mission. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. Focus on articulating your achievements and how they relate to the role of Commercial Manager. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Virgin Active family. Let’s make it happen!
We think you need these skills to ace Commercial Manager - London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for wellness and customer experience shine through. We want to see how you connect with our values and how you can contribute to changing people's lives for the better.
Be Specific About Your Experience:Make sure to highlight your proven experience in leading high-performing teams and driving commercial results. Use specific examples that demonstrate your strong commercial acumen and ability to interpret financial results.
Tailor Your Application:Don’t just send a generic application! Tailor it to the Commercial Manager role by aligning your skills and experiences with the job description. Show us how you can shift the team towards a premium, value-driven model.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Virgin Active!
How to prepare for a job interview at Virgin Active
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of key financial metrics. Brush up on membership revenue, sales volume, and conversion rates. Be ready to discuss how you've driven profitability in previous roles.
✨Showcase Your Coaching Skills
Highlight your experience in leading high-performing teams. Prepare examples of how you've coached team members to improve their sales techniques and customer interactions. This will show that you can foster a cohesive and motivated team.
✨Emphasise Customer Experience
Virgin Active values exceptional service, so be prepared to talk about your passion for hospitality and how you've enhanced customer experiences in the past. Share specific stories that illustrate your commitment to service standards.
✨Be Data-Driven
Familiarise yourself with CRM systems and data analysis. Discuss how you've used predictive insights to drive sales strategies and improve performance. Showing that you're comfortable with data will set you apart as a candidate who can make informed decisions.
