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- Tasks: Lead exciting events and partnerships to bring Virgin Active's brand to life.
- Company: Join Virgin Active, a leader in wellness and leisure experiences.
- Benefits: Enjoy 25 days holiday, competitive salary, and a vibrant work culture.
- Why this job: Make a real impact in the wellness industry while enhancing member experiences.
- Qualifications: 5+ years in brand activation or events, with strong communication skills.
- Other info: Dynamic role with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience.
The Brand Activation Manager is responsible for bringing Virgin Active’s brand to life through exceptional events, partnerships, and experiences. This role plays a key part in elevating our position as a leading Social Wellness Club, strengthening member loyalty, attracting new members, and reinforcing our premium brand identity while delivering measurable commercial impact.
The Role
- Lead the end-to-end planning and delivery of in-club and external events, from concept development through to execution and post-event analysis.
- Develop and deliver an events and brand activation strategy aligned to business, brand, and commercial objectives.
- Work closely with Marketing, CRM, Sales, Finance, and ancillary teams to ensure activations support acquisition, engagement, and retention goals.
- Source, negotiate, and manage strategic brand and charity partnerships that enhance member value.
- Manage and oversee PR agency activity to secure high-quality, consistent media coverage for the brand and its activations.
- Manage and develop one direct report and oversee freelance project managers and agencies when required.
- Represent Virgin Active at internal, external, and industry events.
- Ensure all activations meet Health & Safety and legal requirements.
- Manage and phase the annual events budget in line with business priorities and ROI targets.
Experience
- 5+ years’ experience in brand activation, events, or experiential marketing, ideally within fitness, premium leisure, hospitality, or lifestyle sectors.
- Proven experience delivering large-scale, high-impact events and content-led activations.
- Experience managing PR agencies and a strong understanding of the media landscape.
- Strong commercial acumen with the ability to build strategies that drive acquisition, engagement, and retention.
- Experience managing and developing direct reports.
- Excellent communication, organisational, and stakeholder management skills.
- Ability to manage multiple projects, work to tight deadlines, and flex working hours when required for event delivery.
25 days (excluding)
Brand Activation Manager in London employer: Virgin Active
Contact Detail:
Virgin Active Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past events and brand activations. This is your chance to showcase what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching Virgin Active’s brand values and recent campaigns. Tailor your responses to show how your experience aligns with their mission of enhancing wellness. We want to see your passion for the brand shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Virgin Active team.
We think you need these skills to ace Brand Activation Manager in London
Some tips for your application 🫡
Show Your Passion for Wellness: When you're writing your application, let your enthusiasm for wellness shine through! We want to see how you connect with Virgin Active's mission of changing lives for the better. Share any personal experiences or insights that highlight your commitment to health and fitness.
Tailor Your Experience: Make sure to align your past experiences with the role of Brand Activation Manager. We’re looking for someone who can deliver high-impact events, so highlight your relevant achievements in brand activation and event management. Use specific examples that demonstrate your skills and successes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re a great fit for the role by structuring your application logically and using bullet points where necessary.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Virgin Active family right from the start!
How to prepare for a job interview at Virgin Active
✨Know the Brand Inside Out
Before your interview, dive deep into Virgin Active's values and mission. Understand how they aim to change lives through wellness and how their brand identity is reflected in their events. This knowledge will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Event Experience
Prepare specific examples of past events you've managed, especially those that had a significant impact. Highlight your role in the planning, execution, and post-event analysis. This will demonstrate your hands-on experience and ability to deliver high-quality activations that resonate with members.
✨Demonstrate Commercial Acumen
Be ready to discuss how you've driven acquisition, engagement, and retention in previous roles. Share strategies you've implemented that resulted in measurable commercial impact. This will show that you understand the business side of brand activation and can contribute to Virgin Active's objectives.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've collaborated with various teams like Marketing, Sales, and PR agencies. Have examples ready that illustrate your communication and organisational skills, as well as your ability to manage multiple projects under tight deadlines. This will highlight your capability to work effectively within a team.