At a Glance
- Tasks: Lead a high-performing team to drive commercial success and enhance member experiences.
- Company: Join Virgin Active, a leader in wellness and leisure.
- Benefits: 30 days annual leave, complimentary membership, and discounts across Virgin Group.
- Other info: Flexible working hours and opportunities for personal development.
- Why this job: Make a real impact on people's lives through wellness and exceptional service.
- Qualifications: Proven experience in leading sales teams and strong people management skills.
The predicted salary is between 40000 - 50000 £ per year.
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.
The Role:
- Holding total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
- Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
- Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
- Shifting the team from mid-market, volume-based selling to a premium, value-driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
- Coaching the team to deliver short, elegant, emotionally resonant conversations and embedding quality-of-sale measures into daily performance reviews.
- Ensuring accurate CRM (Dynamics) usage, predictive insights, and data-led prioritisation to increase conversion, reduce drop-off, and grow POS value.
- Ensuring delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona-aligned welcome experiences, moments of generosity, and a curated 90-day graduation moment.
- Leading a high-performance culture by setting clear KPIs, delivering disciplined one-to-ones, coaching premium sales skills, and identifying and developing future talent.
- Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
- Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.
Experience:
- Proven experience leading a high-performing commercial or sales team.
- Strong commercial acumen with the ability to interpret financial results and drive profitability.
- Strong people management and organisational skills, fostering a cohesive and high-performing team.
- A passion for hospitality and customer experience, with unwavering dedication to service standards.
- Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
- Flexibility to work early mornings, evenings, weekends, and holidays.
Our Perks:
- 30 days (including bank holidays) annual leave plus a Celebration Day – and we want you to take them.
- Access to The Peoples Pension, with our contributions at 3%.
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
- Join Virgin Family - communicate with colleagues across Virgin Group, with many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
- Access to Salary Finance for loans and savings plans, as well as personal finance expertise.
- BUPA employer assistance programme offering 4 free counselling sessions.
- Complimentary corporate letting services through Dexters.
- Access to ePoints, offering online discounts to retailers.
- Discount on all Academy courses, trained by the very best instructors.
Commercial Manager - London in England employer: Virgin Active
At Virgin Active, we are not just about fitness; we are dedicated to transforming lives through wellness in a vibrant and supportive environment. As a Commercial Manager in London, you will thrive in a culture that prioritises personal growth, teamwork, and exceptional service, all while enjoying generous benefits like complimentary memberships, extensive leave, and access to mental health support. Join us to lead a high-performing team and make a meaningful impact in the lives of our members while enjoying the unique perks of being part of the Virgin family.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager - London in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to current employees at Virgin Active. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your personality! When you get the chance for an interview or informal chat, let your passion for wellness and customer experience shine through. Share stories that highlight your skills and how they align with Virgin Active’s values. Remember, they want someone who fits into their culture!
✨Tip Number 3
Prepare for those tricky questions! Think about how you would shift a team from volume-based selling to a premium model. Have examples ready that demonstrate your commercial acumen and leadership skills. Practice makes perfect, so maybe do a mock interview with a mate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Virgin Active family. Let’s get you that dream job!
We think you need these skills to ace Commercial Manager - London in England
Some tips for your application 🫡
Show Your Passion for Wellness:When you're writing your application, let your passion for wellness shine through! We want to see how you connect with our mission of changing lives for the better. Share any personal experiences or insights that highlight your commitment to health and fitness.
Highlight Your Commercial Acumen:Make sure to showcase your experience in driving commercial results. We’re looking for someone who can interpret financial data and boost profitability, so include specific examples of how you've achieved this in previous roles. Numbers speak volumes!
Emphasise Team Leadership Skills:We value strong people management skills, so don’t hold back on sharing your leadership style. Talk about how you've fostered high-performing teams and coached individuals to success. We want to know how you inspire and motivate others!
Tailor Your Application:Take the time to tailor your application to our values and the role. Use the job description as a guide to align your skills and experiences with what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Virgin Active
✨Know Your Numbers
As a Commercial Manager, you'll be held accountable for the club’s commercial results. Brush up on key metrics like membership revenue and sales volume. Be ready to discuss how you've driven profitability in previous roles and how you can apply that knowledge at Virgin Active.
✨Showcase Your People Skills
Strong people management is crucial for this role. Prepare examples of how you've fostered high-performing teams and held them accountable. Think about specific situations where your coaching led to improved performance or team cohesion.
✨Emphasise Customer Experience
Virgin Active values exceptional service standards. Be prepared to share your passion for hospitality and how you've enhanced customer experiences in past roles. Highlight any initiatives you've led that improved member satisfaction or retention.
✨Demonstrate Flexibility and Commitment
This role requires flexibility with working hours. Be honest about your availability and willingness to work early mornings, evenings, and weekends. Show that you're committed to leading by example and maintaining operational excellence, even during busy times.
