At a Glance
- Tasks: Lead the club's commercial strategy and drive membership growth through innovative sales techniques.
- Company: Join Virgin Active, a leader in wellness and leisure experiences.
- Benefits: 30 days annual leave, complimentary membership, discounts across Virgin Group, and mental health support.
- Other info: Flexible working hours and excellent career development opportunities await you.
- Why this job: Make a real impact on people's lives while developing your leadership skills in a vibrant environment.
- Qualifications: Proven experience in leading high-performing sales teams and strong commercial acumen.
The predicted salary is between 40000 - 50000 £ per year.
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.
The Role:
- Holding total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
- Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
- Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
- Shifting the team from mid-market, volume-based selling to a premium, value-driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
- Coaching the team to deliver short, elegant, emotionally resonant conversations and embedding quality-of-sale measures into daily performance reviews.
- Ensuring accurate CRM (Dynamics) usage, predictive insights, and data-led prioritisation to increase conversion, reduce drop-off, and grow POS value.
- Ensuring delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona-aligned welcome experiences, moments of generosity, and a curated 90-day graduation moment.
- Leading a high-performance culture by setting clear KPIs, delivering disciplined one-to-ones, coaching premium sales skills, and identifying and developing future talent.
- Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
- Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.
Experience:
- Proven experience leading a high-performing commercial or sales team.
- Strong commercial acumen with the ability to interpret financial results and drive profitability.
- Strong people management and organisational skills, fostering a cohesive and high-performing team.
- A passion for hospitality and customer experience, with unwavering dedication to service standards.
- Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
- Flexibility to work early mornings, evenings, weekends, and holidays.
Our Perks:
- 30 days (including bank holidays) annual leave plus a Celebration Day – and we want you to take them.
- Access to The Peoples Pension, with our contributions at 3%.
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
- Join Virgin Family - communicate with colleagues across Virgin Group, with many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
- Access to Salary Finance for loans and savings plans.
- BUPA employer assistance programme with 4 free counselling sessions.
- Complimentary corporate letting services through Dexters.
- Access to ePoints, offering online discounts to retailers.
- Discount on all Academy courses, trained by the very best instructors.
Commercial Manager - London employer: Virgin Active
Virgin Active is an exceptional employer dedicated to enhancing lives through wellness, offering a vibrant work culture that prioritises employee growth and development. As a Commercial Manager in London, you will benefit from generous perks such as 30 days of annual leave, complimentary memberships, and access to financial support services, all while being part of a passionate team committed to delivering outstanding service and fostering a high-performance environment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to current employees at Virgin Active. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether it’s through interviews or casual meet-ups, make sure to highlight your experience in leading high-performing teams and driving commercial results. Use real examples to back up your claims!
✨Tip Number 3
Be prepared for the unexpected! In interviews, you might face some tricky questions about your approach to sales and team management. Think about how you would shift a team from volume-based selling to a premium model, and be ready to share your strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest roles and updates directly from us. Don’t miss out on the chance to join the Virgin Active family!
We think you need these skills to ace Commercial Manager - London
Some tips for your application 🫡
Show Your Passion for Wellness:When writing your application, let your enthusiasm for wellness and customer experience shine through. We want to see how you can contribute to changing lives for the better, just like we do at Virgin Active!
Highlight Your Commercial Acumen:Make sure to showcase your experience in driving commercial results and managing high-performing teams. We’re looking for someone who can interpret financial results and boost profitability, so don’t hold back on those achievements!
Tailor Your Application:Customise your application to reflect our values and the specific requirements of the Commercial Manager role. Use examples that demonstrate your ability to shift sales strategies and enhance member experiences, as this is key to what we do.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better, so don’t miss out on this opportunity!
How to prepare for a job interview at Virgin Active
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of key financial metrics. Brush up on membership revenue, sales volume, and conversion rates. Be ready to discuss how you've driven profitability in previous roles.
✨Showcase Your People Skills
This role is all about leading a high-performing team. Prepare examples of how you've coached and developed team members in the past. Highlight your ability to foster a cohesive environment and hold people accountable while maintaining a positive atmosphere.
✨Emphasise Customer Experience
Virgin Active values exceptional service, so be prepared to talk about your passion for hospitality. Share stories that illustrate how you've enhanced customer experiences and driven member satisfaction in previous positions.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and decision-making abilities. Think of scenarios where you've had to shift a team's sales approach or manage operational challenges. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
