At a Glance
- Tasks: Lead a high-performing team to drive membership sales and enhance customer experience.
- Company: Join Virgin Active, a leader in wellness and leisure.
- Benefits: 30 days annual leave, complimentary memberships, and discounts across Virgin Group.
- Other info: Flexible working hours and excellent career development opportunities.
- Why this job: Make a real impact on people's lives through wellness and premium service.
- Qualifications: Proven experience in leading commercial teams and strong people management skills.
The predicted salary is between 40000 - 50000 £ per year.
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.
The Role
- Holding total accountability for the club's commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
- Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
- Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
- Shifting the team from mid-market, volume-based selling to a premium, value-driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
- Coaching the team to deliver short, elegant, emotionally resonant conversations and embedding quality-of-sale measures into daily performance reviews.
- Ensuring accurate CRM (Dynamics) usage, predictive insights, and data-led prioritisation to increase conversion, reduce drop-off, and grow POS value.
- Ensuring delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona-aligned welcome experiences, moments of generosity, and a curated 90-day graduation moment.
- Leading a high-performance culture by setting clear KPIs, delivering disciplined one-to-ones, coaching premium sales skills, and identifying and developing future talent.
- Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
- Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.
Experience
- Proven experience leading a high-performing commercial or sales team.
- Strong commercial acumen with the ability to interpret financial results and drive profitability.
- Strong people management and organisational skills, fostering a cohesive and high-performing team.
- A passion for hospitality and customer experience, with unwavering dedication to service standards.
- Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
- Flexibility to work early mornings, evenings, weekends, and holidays.
Our Perks
- 30 days (including bank holidays) annual leave plus a Celebration Day - and we want you to take them.
- Access to The Peoples Pension, with our contributions at 3%.
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Discounts across Virgin Active - everything from guest passes to 50% off PT sessions.
- Join Virgin Family - communicate with colleagues across Virgin Group, with many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
- Access to Salary Finance for loans and savings plans, helping you become a personal finance expert.
- BUPA employer assistance programme offering 4 free counselling sessions.
- Complimentary corporate letting services through Dexters, meaning no tenant charges.
- Access to ePoints, offering loads of online discounts to retailers.
- Discount on all Academy courses, trained by the very best instructors.
Commercial Manager employer: Virgin Active
Virgin Active is an exceptional employer dedicated to enhancing lives through wellness, offering a vibrant work culture that prioritises personal and professional growth. With generous benefits such as 30 days of annual leave, complimentary memberships, and access to mental health support, employees thrive in an environment that values their well-being and development. The opportunity to lead a high-performing team in a premium lifestyle setting, coupled with unique perks across the Virgin Group, makes Virgin Active a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more people you know, the better your chances of landing that Commercial Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience in leading high-performing teams and driving commercial results. Use specific examples to demonstrate how you've made an impact in previous roles.
✨Tip Number 3
Prepare for those interviews! Research Virgin Active's values and think about how your experience aligns with their mission of wellness and customer service. Be ready to discuss how you can shift sales strategies from volume-based to premium value-driven models.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining the team and gives us a chance to see your enthusiasm for the role right from the start.
We think you need these skills to ace Commercial Manager
Some tips for your application 🫡
Show Your Passion for Wellness:When you're writing your application, let your enthusiasm for wellness and customer experience shine through. We want to see how you can embody Virgin Active's values and contribute to changing lives for the better.
Highlight Your Commercial Acumen:Make sure to showcase your experience in driving commercial results. Talk about your past successes in membership revenue, sales volume, and how you've optimised conversion rates. We love numbers, so don't be shy!
Tailor Your Application:Just like we tailor our member experiences, tailor your application to reflect the specific skills and experiences that align with the Commercial Manager role. Use the job description as a guide to highlight relevant achievements.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Virgin Active
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your strong commercial acumen. Brush up on key financial metrics related to membership revenue and sales volume. Be ready to discuss how you've driven profitability in previous roles and how you can apply that knowledge at Virgin Active.
✨Showcase Your People Skills
This role requires excellent people management skills. Prepare examples of how you've fostered high-performing teams in the past. Think about specific situations where you coached team members to success or resolved conflicts, as this will show your ability to lead and inspire.
✨Emphasise Customer Experience
Virgin Active is all about enhancing customer experience. Be prepared to share your passion for hospitality and how you've improved service standards in previous positions. Highlight any initiatives you've led that resulted in better member engagement or satisfaction.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think through potential challenges you might face in this role, such as driving corporate sales or managing operational escalations, and prepare your strategies for overcoming them. This will show your proactive approach and readiness for the role.
