We are looking for a Head of Social to join us at Virgin Active, leading the UK social wellness proposition across the club estate.
Responsibilities
- Own and deliver the UK social wellness proposition across the club estate
- Define how social connection shows up before, during and after workouts
- Create a culturally relevant calendar of social programming across clubs
- Develop signature Virgin Active social experiences members choose to attend
- Design scalable programming formats with flexibility for local delivery
- Strengthen activation of lounges, cafés and social spaces within clubs
- Create pathways that help members move from attendance to participation to belonging
- Build partnerships with brands, creators and communities that enhance member experience
- Introduce inspiration from hospitality, culture and wellness sectors
- Define KPIs to measure participation, engagement and programme impact
- Track the influence of social programming on dwell time, visit frequency and retention
- Partner with Brand, Product, PT, GEXI and Operations to embed social connection across the member journey
Qualifications
- Significant senior experience within hospitality, lifestyle, community, brand experience or culture‑led consumer businesses
- Proven track record creating experiences people genuinely want to be part of
- Experience building new concepts, propositions or functions from the ground up
- Strong cultural awareness and instinct for what feels relevant and differentiated
- Experience delivering scalable initiatives across multi‑site environments
- Strong partnership development capability across brands, creators and communities
- Commercial mindset with the ability to connect experience to measurable outcomes
- Confidence influencing senior stakeholders across multiple teams
Benefits
- 25 days (excluding bank holidays) annual leave, plus a Celebration Day
- Access to Scottish Widows Pension with up to 5% matching contributions
- Discretionary annual bonus
- Complimentary Virgin Active membership for you and a buddy, and free membership for your children
- Private Dental and Healthcare Insurance
- Life Assurance 4× your salary
- Discounts across Virgin Active including guest passes and 50% off PT sessions
- Membership to Virgin Family, giving access to discounts across Virgin Group (Virgin Atlantic, Virgin Holidays, Virgin Media/O2)
- 20% off food and drink at KAUAI branches located in clubs
- Access to Salary Finance for loans and savings plans
- 4 free counselling sessions through the BUPA employer assistance programme
- Complimentary corporate letting services through Dexters
- Access to ePoints for online discounts to retailers
- Discount on all Academy courses taught by top instructors
