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For Companies At a Glance
- Tasks: Lead influencer marketing strategies and build strong client relationships.
- Company: Join Viral Nation, a leader in social-first ecosystems for brands.
- Benefits: Competitive pay, growth opportunities, and a creative work environment.
- Why this job: Make an impact in the fast-paced world of digital marketing.
- Qualifications: 6+ years in digital marketing with strong leadership skills.
- Other info: Diverse and inclusive workplace with a focus on collaboration.
The predicted salary is between 36000 - 60000 £ per year.
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture.
Position Overview
Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. By nature, they are a confident, courageous, and strategic leader who excels in building bulletproof relationships with both their clients and their internal team.
Responsibilities
- Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
- Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
- Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
- Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
- Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
- Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
- Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
- Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
- Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
- Provide leadership, guidance, and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.
- Coach and develop direct reports by providing regular feedback, training, and guidance, fostering a collaborative team culture that drives strong performance, career growth, and high-quality client delivery.
- Partner cross-functionally with Product, Sales, Creative, Finance, and BI to deliver integrated, scalable solutions for clients.
- Act as the internal advocate for the client’s POV, ensuring their needs, priorities, and feedback are clearly represented across teams while balancing those inputs with what’s required to deliver successful, high-performing campaigns.
- Maintain accurate Kantata project data, ensuring budgets, resourcing, timelines, and tasks are consistently reviewed and optimized.
- Identify and implement AI-driven efficiencies across planning, forecasting, and client-facing materials to improve speed, quality, and scalability.
Qualifications and Skills
- 6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
- Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
- Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
- Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
- Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
- Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
- Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
- Expert grasp of social platforms, amplification strategies, and cross-channel integration.
- Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).
- Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.
Account Director, Influencer Marketing employer: Viral Nation
Contact Detail:
Viral Nation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Influencer Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or during interviews, share your insights on current trends in influencer marketing. This not only demonstrates your knowledge but also shows that you're passionate about the industry and ready to contribute.
✨Tip Number 3
Prepare for those interviews! Research Viral Nation’s recent campaigns and think about how your skills can add value. Be ready to discuss specific examples of how you've driven results in past roles. Tailoring your answers to align with their goals will make you stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Viral Nation. So, hit that apply button and let’s get you in the door!
We think you need these skills to ace Account Director, Influencer Marketing
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how your experience aligns with our mission at Viral Nation and how you can contribute to our creative, growth-oriented environment.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in digital and influencer marketing. Use keywords from the job description to show us that you understand what we're looking for and how you fit into the role.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Share specific examples of how you've built strong client relationships and driven successful campaigns. We love seeing how candidates challenge the status quo and push boundaries.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you're keen on joining our team at Viral Nation!
How to prepare for a job interview at Viral Nation
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends and strategies in influencer marketing. Be ready to discuss how you've successfully managed campaigns in the past, and have specific examples that showcase your ability to drive results and build strong client relationships.
✨Showcase Your Strategic Thinking
Viral Nation is all about pushing boundaries, so come prepared with ideas on how you can contribute to their growth. Think about how you can leverage data and insights to create innovative strategies that align with their goals and KPIs.
✨Demonstrate Your Leadership Skills
As an Account Director, you'll need to lead teams and manage client expectations. Be ready to share experiences where you've coached or developed team members, and how you've fostered a collaborative culture that drives performance.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and ability to handle challenges. Prepare by thinking through potential situations you might encounter in the role and how you would approach them, especially in terms of client management and campaign execution.