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- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join VIPRE Security Group, a global leader in cybersecurity and data protection.
- Benefits: Enjoy competitive salary, health benefits, and a strong focus on work-life balance.
- Other info: Collaborative culture with opportunities for professional growth and recognition.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Experience in B2B marketing, especially in cybersecurity or SaaS, is essential.
The predicted salary is between 39000 - 44000 £ per year.
The Opportunity: At Vipre Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.
Key Responsibilities:
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
- Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both 'to-partner' and 'through-partner' marketing strategies to strengthen our channel ecosystem.
- Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.
Job Qualifications:
- Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
- Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
- Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
- Strategic & Creative Thinking: Ability to think 'outside the box' to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
- Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
- Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
- Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
- Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.
About Vipre Security Group: VIPRE Security Group, part of Ziff Davis Inc., is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organisation that protects millions of consumers and businesses including some very well-known brands.
Our Benefits: Vipre Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed.
Compensation Range: The salary compensation for this role is £39,000 - £44,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging.
Field Marketer UK employer: VIPRE Security Group
Contact Detail:
VIPRE Security Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketer UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing campaigns and achievements. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions that show your interest. Practise common interview questions and think about how your experience aligns with their needs.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight how your skills match the role, and don’t forget to follow up after applying to show your enthusiasm!
We think you need these skills to ace Field Marketer UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketer role. Highlight your experience in B2B marketing, especially in cybersecurity or SaaS, and show how your skills align with our needs at VIPRE.
Showcase Your Communication Skills: Since strong written and verbal skills are key, use your application to demonstrate your ability to engage diverse audiences. Keep it clear, concise, and persuasive – we want to see your personality shine through!
Highlight Analytical Mindset: We love candidates who can analyse market trends and campaign performance. Include examples of how you've used data to drive decisions in past roles, as this will show us you're ready to make an impact.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at VIPRE Security Group
✨Know Your Stuff
Before the interview, dive deep into VIPRE Security Group's mission and values. Understand their products and how they fit into the cybersecurity landscape. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led, especially in B2B or cybersecurity. Be ready to discuss the strategies you used, the challenges you faced, and the measurable outcomes. This will highlight your analytical mindset and strategic thinking.
✨Align with Sales
Since this role requires close collaboration with sales teams, think about how you've previously aligned marketing initiatives with sales targets. Be prepared to discuss how you can bridge the gap between marketing and sales at VIPRE, ensuring both teams work towards common goals.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions ready. Ask about their current marketing strategies, how they measure success, or what challenges they face in the UK market. This shows your proactive approach and eagerness to contribute meaningfully to their team.