At a Glance
- Tasks: Shape marketing strategies and create impactful campaigns for a global tech company.
- Company: Award-winning engineering technology firm with a collaborative culture.
- Benefits: Competitive salary, 26 days holiday, hybrid working, and professional development opportunities.
- Other info: Dynamic role with excellent career growth and collaboration across teams.
- Why this job: Make a real impact in a growing tech business and engage with innovative solutions.
- Qualifications: 6-10 years of marketing experience, preferably in B2B or technical sectors.
The predicted salary is between 40000 - 50000 £ per year.
Primary location: Aberdeen or Portishead office
Working hours: 37.5
Hybrid working available: Yes
Salary: Competitive
Do you want to shape the marketing strategy of an award‑winning technology company? Are you passionate about creating campaigns that drive growth and customer engagement? Are you looking to make a real impact in a global technology business that’s expanding into new markets?
Viper Innovations is a King’s Award‑winning engineering technology company partnered with The Institution of Engineering and Technology (IET). We deliver advanced monitoring and asset integrity solutions that protect mission‑critical electrical systems in subsea energy, rail, and industrial sectors worldwide.
The Role:
We are looking for a Marketing Manager to play a key role in Viper’s next stage of growth. As we expand into new markets and deepen customer engagement, you will help bring our Intelligence Installed approach to life through impactful, customer‑focused marketing.
Working closely with the Head of Marketing, Sales and wider teams, you will translate Viper’s technical expertise into compelling campaigns, customer experiences and market engagement that clearly demonstrate the value we create. This is a hands‑on, high‑impact role spanning campaigns, demand generation, digital marketing, events, marketing technology and performance measurement. We are looking for a creative, curious marketer who enjoys turning insight into action and delivering marketing that connects customers with Viper’s intelligent solutions.
Key Responsibilities Include:
- Integrated marketing campaigns & demand generation
- Develop and deliver integrated marketing campaigns aligned to business objectives, priority sectors and customer needs
- Translate customer insight and market knowledge into engaging campaigns, content and experiences
- Manage campaign planning, execution and optimisation across digital and offline channels
- Drive demand generation activity through campaigns, content, events, email marketing and targeted outreach
- Measure campaign effectiveness and use insights to improve performance and maximise impact
- Develop and manage marketing plans for exhibitions, conferences and industry events
- Support pre‑event, during‑event and post‑event activity to maximise engagement and commercial value
- Work with Sales teams to ensure events support customer engagement and business priorities
- Identify opportunities to strengthen Viper's presence within priority markets
- Digital marketing & marketing technology
- Own and optimise key digital channels including website, SEO, paid activity and email marketing
- Manage and improve Viper's CRM, automation tools and reporting processes
- Build customer journeys that support awareness, engagement and progression through the sales funnel
- Ensure marketing activity is tracked, measurable and continuously improved
- Analytics & performance insight
- Monitor marketing performance and demonstrate the impact of activity against business objectives
- Develop reporting that provides insight into campaign performance, customer engagement and opportunities for improvement
- Use data and insights to inform future marketing decisions and improve return on investment
- Collaboration & commercial alignment
- Work closely with Sales, Product and technical teams to bring Viper's expertise and customer solutions to market
- Support sales enablement through campaigns, insights, materials and customer engagement activity
- Manage external partners and suppliers where required
What We Are Looking For:
- Degree qualified or equivalent in a suitable discipline and/or proven work experience in line with the skills or knowledge required for the role.
- 6-10 years' marketing experience, ideally within B2B, technology, engineering, manufacturing or other complex, technical sectors.
- Proven experience delivering B2B demand generation programmes that drive measurable pipeline growth.
- Strong understanding of marketing tools and platforms, including CRM, marketing automation and analytics, with the ability to use data to improve performance and customer journeys.
- Comfortable turning insight and customer understanding into clear, effective marketing activity and continuous improvement.
- Experience working closely with Sales teams, with a clear understanding of how marketing contributes to pipeline and commercial outcomes.
- Desirable, but not essential: Strong understanding of the Oil & Gas industry, with relevant marketing experience.
What's in it for You?
26 days holiday plus
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Aberdeen
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Viper Innovations Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Viper Innovations Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Viper Innovations Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Viper Innovations Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Aberdeen
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Viper Innovations Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Viper Innovations Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Viper Innovations Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Viper Innovations Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Viper Innovations Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Viper Innovations Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
