Senior Director External Communications in London

Our mission is to make second‑hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre‑loved clothing and lifestyle items, giving each piece a second life – or even a third.

Information About The Position

As Senior Director of External Communications, you will own Vinted’s external communications strategy and global reputation across all markets. Your remit spans press office, corporate and financial communications, executive profiling, issues and crisis communications, consumer and brand PR, and external stakeholder messaging. You will lead and grow a high‑performing team of 10 with support from a network of agency partners. Reporting to the VP of Corporate Affairs, you will act as a trusted advisor to senior leadership, translating business priorities into clear and compelling external narratives. We are looking for a creative storyteller with strong judgment, strategic range, and the confidence to bring fresh thinking to high‑impact communications moments.

In this position, you’ll:

• Define and evolve Vinted’s global external communications strategy, ensuring it supports company priorities and long‑term business growth.
• Partner with Brand, Marketing, and Social & Editorial Content teams to create bold, earned consumer campaigns that build brand love and drive cultural relevance.
• Lead Vinted’s global press office, setting clear standards for media engagement.
• Own Vinted’s external corporate narrative, including executive communications, financial and business performance messaging, major announcements, and future capital markets‑related communications.
• Act as a trusted advisor to senior leadership on external messaging, media strategy, stakeholder perception, and reputational risk and shape Vinted’s approach to issues and crisis communications.
• Build and maintain trusted relationships with priority media, commentators, industry stakeholders, and other influential external audiences.
• Lead, develop, and grow a high‑performing External Communications team, creating clear ownership, strong collaboration, and a culture of openness and trust.
• Manage external agencies, advisors, and specialist partners, ensuring they deliver strategic value, high‑quality work, and measurable impact within budget.
• Use data, insights, and clear measurement frameworks to inform communications decisions, evaluate results, and continuously improve impact.
• Leverage AI to increase efficiency.

About You

• Senior‑level experience leading external communications in a fast‑growing, international, consumer, technology, marketplace, regulated, or high‑profile business environment.
• Creative storyteller with strong editorial judgment and the ability to turn complex topics into clear, compelling, and credible external narratives.
• Experience developing creative, earned consumer campaigns that strengthen brand perception and cultural relevance.
• Deep expertise in media relations and press office leadership, including experience managing complex, sensitive, or fast‑moving issues.
• Strong track record advising executive teams and senior leaders on messaging, media strategy, reputational risk, stakeholder perception, and crisis response.
• Confidence leading across multiple functions, markets, and senior stakeholders, especially in complex or ambiguous environments.
• Strong people leadership experience, including building, developing, and scaling high‑performing communications teams.
• Sound judgment, discretion, resilience, and confidence operating in high‑pressure environments.
• Strong understanding of international communications, market nuance, media ecosystems, and stakeholder expectations across Europe and beyond. Additional European languages are a plus.
• Comfortable using data and insights to shape communications strategy and measure impact.

Work perks:

• The opportunity to benefit from our share options programme.
• 25 days of paid annual leave.
• Newest MacBook models.
• Digital mental and emotional health support and Employee Assistant Program (EAP).
• Frequent team‑building events.
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture.
• Lunch benefit per working day.
• Access to a discounted gym membership plan.
• A personal monthly budget for shopping on Vinted.
• Comprehensive Medical Insurance.
• Group Life and Income Protection Insurance.
• A matched pension scheme up to a set limit.
• The opportunity to spend up to 90 days per year – 21 of which can be spent working outside of the EU – on workation.
• Pension plan with the opportunity to choose your contribution percentage, and Vinted will match it up to a set limit.
• Individual Learning Budget. We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.
• Hybrid Work: We’ve adopted a hybrid workplace model where 2 days in the office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

Salary: The annual gross salary range for this position is: £119,000—£161,000 GBP.