At a Glance
- Tasks: Support and optimise Meta campaigns while exploring new social platforms like TikTok.
- Company: Join a passionate team at Vintage Cash Cow, dedicated to giving pre-loved items a new life.
- Benefits: Gain hands-on experience in performance marketing with opportunities for creative testing.
- Other info: Collaborate with diverse teams and enjoy a fast-paced, innovative work environment.
- Why this job: Be part of a dynamic growth team driving impactful campaigns across multiple markets.
- Qualifications: Strong analytical skills and a passion for creative marketing are essential.
The predicted salary is between 30000 - 40000 £ per year.
About the team: We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre‑loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale. Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and quality.
About the role: As a Paid Social Executive (Meta‑focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis. This is a highly hands‑on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strategy. While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over time. You will work closely with Paid Social, Creative, CRM, and Data teams to ensure campaigns are high quality, well tracked, and continuously improving.
Getting Started...
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
Driving Excellence…
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro‑testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data‑driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
Channel expansion mindset: Support testing and early‑stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta.
Paid Social Executive in Leeds employer: vintagecashcow
Vintage Cash Cow is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity meets analytical thinking. As a Paid Social Executive, you'll have the opportunity to work with a passionate team dedicated to driving growth through innovative marketing strategies, while benefiting from continuous learning and development opportunities in a dynamic environment. With a focus on scaling both locally and internationally, you'll be at the forefront of exciting campaigns that breathe new life into pre-loved items, making your role not only impactful but also rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Leeds
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online communities. You never know who might have a lead on that perfect Paid Social Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, creative ideas, and performance metrics. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Vintage Cash Cow, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Paid Social Executive in Leeds
Some tips for your application 🫡
Show Your Passion for Creativity:When you're writing your application, let your enthusiasm for creative testing and performance marketing shine through. We want to see how you blend analytical thinking with innovative ideas, so share examples of how you've done this in the past!
Be Specific About Your Experience:Make sure to highlight any hands-on experience you have with Meta campaigns or other Paid Social platforms. We love details, so mention specific campaigns you've worked on, what your role was, and the results you achieved.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us that you understand the role and how you can contribute to our growth team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Vintage Cash Cow!
How to prepare for a job interview at vintagecashcow
✨Know Your Meta Inside Out
Make sure you’re well-versed in Meta’s advertising platform. Familiarise yourself with campaign setup, targeting options, and performance metrics. Being able to discuss specific features and how they can be leveraged for growth will show your analytical mindset and passion for performance marketing.
✨Showcase Your Creative Side
Prepare examples of creative campaigns you’ve worked on or admired. Discuss what made them successful and how you would apply similar strategies. This role blends creativity with analytics, so demonstrating your ability to think outside the box while being data-driven is key.
✨Be Ready to Talk Trends
Stay updated on the latest trends in social media advertising, especially on Meta. Be prepared to discuss recent changes in algorithms, new ad formats, or successful case studies. Showing that you can spot trends and adapt strategies accordingly will impress the interviewers.
✨Demonstrate Collaboration Skills
This role involves working closely with various teams. Think of examples where you successfully collaborated with others, whether in creative projects or data analysis. Highlighting your teamwork skills will show that you can thrive in a collaborative environment like theirs.
