At a Glance
- Tasks: Support and optimise Meta campaigns while exploring new social platforms like TikTok.
- Company: Join a passionate team at Vintage Cash Cow, dedicated to giving pre-loved items new life.
- Benefits: Gain hands-on experience in performance marketing with opportunities for growth and creativity.
- Other info: Collaborative environment with a focus on continuous learning and market expansion.
- Why this job: Be at the forefront of innovative marketing strategies and make a real impact.
- Qualifications: Analytical mindset and a passion for creative testing in social media marketing.
The predicted salary is between 30000 - 40000 £ per year.
About the team: We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre‑loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale. Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and quality.
About the role: As a Paid Social Executive (Meta‑focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis. This is a highly hands‑on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strategy. While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over time. You will work closely with Paid Social, Creative, CRM, and Data teams to ensure campaigns are high quality, well tracked, and continuously improving.
Getting Started...
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
Driving Excellence…
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro‑testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data‑driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
Channel expansion mindset: Support testing and early‑stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta.
Meta Paid Social Lead - Growth & Creative Testing in Leeds employer: vintagecashcow
Vintage Cash Cow is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity meets analytical thinking. As part of our Growth team, you'll have the opportunity to work on innovative campaigns that drive meaningful impact while benefiting from continuous learning and development in a supportive environment. With a focus on scaling both locally and internationally, we offer unique advantages such as exposure to diverse markets and the chance to explore emerging social platforms, making this role not just a job, but a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Meta Paid Social Lead - Growth & Creative Testing in Leeds
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those already working at Vintage Cash Cow or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience with Meta campaigns and creative testing. This will give you something tangible to discuss during interviews and show how you can contribute to the team.
✨Tip Number 3
Stay updated on trends! Follow the latest developments in paid social marketing, especially on platforms like Meta. Being able to discuss current trends and how they could apply to Vintage Cash Cow will make you stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Meta Paid Social Lead - Growth & Creative Testing in Leeds
Some tips for your application 🫡
Show Your Passion for Creative Testing:When you're writing your application, let us see your enthusiasm for creative testing and performance marketing. Share examples of how you've used data to drive decisions or how you've experimented with different creative formats in past roles.
Be Analytical Yet Creative:We love a good mix of creativity and analytical thinking! In your application, highlight how you balance both sides. Talk about a time when you used data insights to improve a campaign's performance while also bringing fresh creative ideas to the table.
Tailor Your Application:Make sure to customise your application to fit the role. Use keywords from the job description and relate your experiences directly to what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and values while you’re at it.
How to prepare for a job interview at vintagecashcow
✨Know Your Meta Inside Out
Make sure you’re well-versed in Meta’s advertising tools and features. Familiarise yourself with campaign management, targeting options, and performance metrics. Being able to discuss specific examples of successful campaigns you've managed or studied will show your analytical mindset and passion for performance marketing.
✨Showcase Your Creative Testing Skills
Prepare to discuss your experience with creative testing and optimisation. Bring examples of how you've tested different hooks, formats, or messaging in past roles. This will demonstrate your hands-on approach and understanding of what drives engagement and conversions.
✨Be Data-Driven
Highlight your ability to analyse data and derive insights. Be ready to talk about how you've used data to inform your decisions in previous campaigns. Mention any tools or methodologies you’ve used for tracking performance and validating results, as this aligns perfectly with the role's requirements.
✨Stay Ahead of Trends
Research current trends in social media advertising, especially on Meta and emerging platforms like TikTok and Pinterest. Discussing recent trends or innovative strategies can set you apart and show that you’re proactive about learning and adapting in a fast-paced environment.
