Retail Store Manager

Vintage Threads is the UK’s leading pre-loved premium retailer, with flagship stores in London, a concession in Selfridges, and a newly opened store in Amsterdam. With further European expansion planned throughout the year, this is a key leadership role within the business. The Covent Garden store is our strongest retail location and plays a critical role in setting the standard for the wider estate. The Store Manager will be responsible for leading a high performing team, driving conversion and elevating product presentation while delivering an exceptional customer experience. This role requires a hands-on leader who is commercially sharp, people focused, and deeply invested in improving store performance week on week.

Key Responsibilities

• Commercial Performance
  • Own and drive store performance with a strong focus on conversion, average transaction value, and sell through.
  • Analyse weekly trade performance and take clear actions to improve results.
  • Lead weekly Monday trade calls with prepared insights, challenges, and opportunities.
  • Implement commercial initiatives agreed with the General Manager and wider leadership team.
  • Ensure the store consistently delivers against sales targets and KPIs.
• Product and Visual Standards
  • Own the product strategy at store level, ensuring stock is well balanced, relevant, and commercially strong.
  • Elevate product presentation and merchandising to maximise conversion and customer engagement.
  • Lead weekly Wednesday store walk-throughs, ensuring standards are met and opportunities are actioned.
  • Work closely with buying and operations teams to feedback on product performance and customer demand.
• Team Leadership and Development
  • Lead, motivate, and develop a team of 8-10 people.
  • Create a positive, high-performance store culture aligned with Vintage Threads values.
  • Recruit, onboard, train, and retain top retail talent.
  • Deliver regular feedback, coaching, and performance reviews.
  • Build clear succession plans within the store team.
• Customer Experience
  • Champion an authentic, welcoming, and knowledgeable customer experience.
  • Ensure the team delivers expert product knowledge and styling advice.
  • Handle escalated customer issues with confidence and professionalism.
  • Build strong relationships with repeat customers and local community, utilising our CRM system.
• Store Operations and Management
  • Oversee all day-to-day store operations.
  • Manage rotas and labour efficiency.
  • Ensure all health and safety, security, and compliance standards are met.
  • Maintain stock accuracy through effective stock control and stocktakes.
  • Ensure smooth delivery processes, replenishment, and back of house organisation.
  • Act as the main point of contact for the store in the absence of the General Manager.

What We Are Looking For

• Proven experience as a Store Manager or strong Assistant Manager in a high volume or premium retail environment.
• A strong commercial mindset with experience improving conversion and sales performance.
• Confident people leader with a track record of developing teams.
• Strong visual and product instinct with attention to detail.
• Organised, proactive, and calm under pressure.
• Passion for vintage, fashion, and sustainable retail.
• Comfortable operating in a fast-growing, evolving business.

Salary and Benefits

• Competitive salary.
• Monthly performance-based bonus.
• £70 wellbeing allowance per month.
• £150 clothing allowance and generous staff discount.
• Opportunity to grow with the business as we expand across Europe.