Digital Marketing Executive & Virtual Event Planner in Hawick

Digital Marketing Executive & Virtual Event Planner

Location: Emporium Restaurant
Employment Type: Full-time

About the Role

Emporium Restaurant is seeking a creative, organised, and results-driven Digital Marketing Executive & Virtual Event Planner to strengthen our online presence and deliver engaging virtual and digital-led events. This hybrid role combines digital marketing strategy with event planning and coordination, supporting brand awareness, customer engagement, and increased bookings.

Key Responsibilities

Digital Marketing

• Plan, execute, and manage digital marketing campaigns across social media, website, and email platforms
• Create engaging content including posts, reels, promotions, and event announcements
• Manage and maintain social media channels (Instagram, Facebook, TikTok, Google Business Profile)
• Monitor campaign performance using analytics tools and prepare reports with insights and recommendations
• Coordinate online promotions, influencer collaborations, and paid advertising campaigns

Virtual Event Planning

• Plan and deliver virtual events, online promotions, and live-streamed experiences (e.g., cooking demonstrations, cultural events, product launches)
• Coordinate schedules, vendors, digital platforms (Zoom, Microsoft Teams, social media live), and event assets
• Manage event registrations, reminders, and post-event follow-ups
• Ensure smooth technical setup and execution of virtual events

Required Skills & Qualifications

• Proven experience in digital marketing and/or event planning
• Strong knowledge of social media marketing, content creation, and email marketing
• Experience with tools such as Meta Business Suite, Google Analytics, CRM systems, or event platforms
• Excellent communication, organisational, and time-management skills
• Basic understanding of branding, design principles, and customer engagement strategies
• Ability to manage multiple projects in a fast-paced environment

What We Offer

• Competitive salary (based on experience)
• Creative and collaborative working environment
• Opportunity to shape the brand’s digital presence and events strategy
• Career growth within a dynamic hospitality business

How to Apply

Interested candidates should submit their CV and a brief cover letter outlining relevant experience and examples of previous work, if available.