At a Glance
- Tasks: Lead strategy and execution of Google's advertising ecosystem across multiple markets.
- Company: Vintage Cash Cow is on a mission to revitalise pre-loved items through innovative marketing strategies.
- Benefits: Competitive salary between £60,000 - £80,000 per year with opportunities for international growth.
- Other info: This role is based in the United Kingdom and involves collaboration with cross-functional teams.
- Why this job: Shape the future of Google's growth strategy in a rapidly evolving AI-powered advertising landscape.
- Qualifications: Significant experience managing large-scale Google Ads programmes and expertise in various Google channels.
The predicted salary is between 60000 - 80000 £ per year.
About the team: We're a passionate team on a mission to make Vintage Cash Cow & Vintage.com the go-to destination for giving pre‑loved items a new lease of life. As we scale internationally, Google remains one of our most important growth channels, spanning Search, Performance Max, YouTube, Demand Gen, Video & Display, first‑party audiences, and Google's rapidly evolving AI‑powered advertising ecosystem. Our Growth team combines performance marketing, creative, CRM, data science, experimentation, and automation to unlock scalable growth.
About the role: You will own the strategy, execution and scaling of Google's advertising ecosystem across all markets. This role extends beyond traditional PPC. You will lead growth across Search, Performance Max, Demand Gen, YouTube, Video & Display, audience activation, automation, measurement, and creative enablement. Manage and optimise significant media investment across multiple markets, ensuring capital is allocated efficiently to maximise growth and profitability.
A critical part of the role will be building a creative machine that enables Google to perform at its full potential. Working closely with the Paid Social team, Creative team, CRM, Data and Product, you will help establish the systems, workflows, localisation processes and testing frameworks required to continuously produce high‑quality video, image and text assets across all markets.
Key Goals & Objectives:
- Scale Google into one of Vintage Cash Cow's and Vintage.com largest and most efficient growth channels.
- Increase lead volume while maintaining or improving CPL and lead quality.
- Build a best‑in‑class creative engine for Google.
- Improve measurement accuracy and automation effectiveness.
Essential Skills & Experience:
- Significant experience managing large‑scale Google Ads programmes.
- Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display.
- Deep understanding of Google's automation and AI‑driven advertising ecosystem.
- Strong leadership, communication and stakeholder management skills.
Equal Opportunities: At Vintage Cash Cow, we are committed to fostering an inclusive environment where everyone feels heard, valued, respected and empowered to bring their authentic self to work. We believe that diversity drives innovation, creativity and success. We welcome applicants from all backgrounds, perspectives and experiences, and we strive to create equitable opportunities for all.
Head of PPC in Gildersome employer: Vintage.com
Vintage.com is an exceptional employer that fosters a collaborative and innovative work culture in the heart of Leeds. With a strong emphasis on employee growth, we provide ample opportunities for professional development and skill enhancement, ensuring that our team members thrive in their careers. Join us to be part of a dynamic environment where your insights will directly influence strategic decisions and make a meaningful impact.
