At a Glance
- Tasks: Support and optimise Meta campaigns while exploring new social platforms like TikTok.
- Company: Join a passionate team at Vintage Cash Cow, transforming pre-loved items into treasures.
- Benefits: Full-time role with opportunities for creativity and growth in a dynamic environment.
- Other info: Collaborative culture with a focus on continuous learning and market expansion.
- Why this job: Be at the forefront of innovative marketing strategies and make a real impact.
- Qualifications: Experience in Paid Social, especially Meta, with strong analytical and creative skills.
The predicted salary is between 30000 - 40000 £ per year.
About the team
We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale. Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and quality.
About the role
As a Paid Social Executive (Meta-focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis. This is a highly hands‑on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strategy. While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over time. You will work closely with Paid Social, Creative, CRM, and Data teams to ensure campaigns are high quality, well tracked, and continuously improving.
Getting Started
- Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
- Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
- Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
- Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
- Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
- Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
- Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
- Workflow support: Help manage workflows for creative production, translations, and approvals.
- Support reporting: Assist in building performance reports and extracting key insights.
Driving Excellence
- Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing approach).
- Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
- Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
- Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
- AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
- Market expansion support: Assist in launching and scaling campaigns in new international markets.
- Data-driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
- Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
- Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta.
Key Responsibilities
- Support the scaling of Meta as a primary growth channel across UK, DE, FR, NL, ES, NL + new markets.
- Improve creative testing velocity and output quality.
- Ensure campaigns are executed accurately and efficiently.
- Contribute to reducing CPL while maintaining or improving lead quality.
- Strengthen tracking reliability and data confidence in Meta.
- Deliver consistent performance insights to inform growth decisions.
Skills, Knowledge and Expertise
Essential Skills & Experience- Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram).
- Strong analytical mindset with the ability to interpret performance data.
- Understanding of creative testing and performance marketing principles.
- Attention to detail, especially in campaign setup and QA.
- Experience working with creatives (video/static) and providing feedback.
- Familiarity with Meta Ads Manager and tracking (pixel, events).
- Ability to manage multiple tasks and prioritise effectively.
- Strong communication and collaboration skills.
- Experience working across multiple international markets.
- Familiarity with AI tools for marketing and creative workflows.
- Understanding of attribution, tracking, and data pipelines.
- Experience with performance reporting tools or dashboards.
- Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar.
Paid Social Executive employer: Vintage Cash Cow
Vintage Cash Cow is an exceptional employer that values its employees by fostering a dynamic and inclusive work culture. With a strong emphasis on professional development, employees are encouraged to grow their skills in a supportive environment while enjoying the flexibility of a hybrid role. Located in the UK, the company offers unique opportunities to engage with a diverse customer base, making every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Get to know the company inside out! Research Vintage Cash Cow and its mission. Understanding their values and goals will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to Paid Social and performance marketing. Think about how your analytical mindset and creative testing experience can contribute to their growth strategy.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Show Your Passion for Paid Social:When writing your application, let us see your enthusiasm for Paid Social, especially on Meta. Share any relevant experiences or projects that highlight your love for creative testing and performance marketing.
Be Analytical:We’re looking for someone with a strong analytical mindset. Make sure to include examples of how you've used data to drive decisions in past roles. This will show us you can interpret performance data effectively.
Attention to Detail is Key:In the world of Paid Social, details matter! Highlight your experience with campaign setup and QA processes. We want to know you can ensure everything runs smoothly before campaigns go live.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Vintage Cash Cow
✨Know Your Meta Inside Out
Make sure you brush up on your knowledge of Meta's advertising platform. Familiarise yourself with the latest features, trends, and best practices. Being able to discuss how you've used Meta Ads Manager in past roles will show your expertise and passion for the platform.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've interpreted performance data to drive decisions. Think about how you've optimised campaigns in the past and be ready to share insights that led to improved results.
✨Bring Creative Ideas to the Table
Since this role involves a lot of creative testing, come prepared with fresh ideas for hooks, formats, and messaging. Research current trends in social media and think about how you can apply them to campaigns. This will show your proactive approach and creativity.
✨Collaboration is Key
Be ready to talk about your experience working with cross-functional teams, especially in creative and growth contexts. Highlight any successful collaborations you've had and how they contributed to campaign success. This will demonstrate your ability to work well within a team.
